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08-31-2014, 12:52 PM   #1
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Canon Price Drops on L Lenses

It would be interesting to see what Pentax does with their lens prices...

08-31-2014, 01:03 PM   #2
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Some of the drops quite substantial, too. Hope Pentax goes (back) to lower prices, as well.
08-31-2014, 03:13 PM   #3
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It looks like the lower sales figures in the DSLR market are hitting Canon harder than expected. Most likely lowering the marginals to keep up market shares.
08-31-2014, 04:39 PM   #4
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Who really knows what the reasons actually are:
  • Yen/Dollar trade - a year ago the relationship was quite different.
  • Inventory adjustment - What do they have in their warehouses vs on the dealer's shelf.
  • Production allocation - The production of various lens vs what has been selling of late.
  • The whole mirrorless - dSLR question and the relationship it has on what lenses are selling?
  • What is selling vs what is not?
  • What is generating the most profit?
  • What they want to encourage the selling of?
  • New lens announcements vs current inventory - what is replacing what perhaps?
You can only make some educated guesses from reading the tea leaves of the financial statements.... Then there is Photokia in a few weeks.

08-31-2014, 11:52 PM   #5
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QuoteOriginally posted by interested_observer Quote
Who really knows what the reasons actually are
They are reducing inventory of all their current EF mount lenses because Canon are changing their lens mount again?


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