Originally posted by Winder Sumsung is a tech powerhouse, but as Sony has learned since buying Minolta, cameras and photography isn't just about the technology. It takes a lot more than cool new technology to be successful in the camera market. Fuji is probably a bigger threat. Fuji know how to make cameras for photographers, they have the technology, the brand that photographers know, and distribution to thousands of existing camera stores and photo-printing shops. Samsung has distribution at the big box stores, but those stores don't want to carry professional grade products. Sony is still learning the difference between being a consumer electronics manufacturer and being a camera manufacturer.
Professionals will get what does the job, and it seems that at least in the videography area the NX1 has stirred up a lot of interest. If it can deliver on it's promise Samsung will be struggling to keep up with demand. And camera stores... how important are they really these days? Online shopping, anyone? Samsung will be offering lower end alternatives to the NX1 that will do quite well in big box stores, and people will have an upgrade path.
It'll be interesting to see how this plays out, but Fuji seems to be and stay a side player... their cameras will be found in many photographers bags, but as their walkaround camera, not the main camera. I'd like to have a Fuji, but not as my only camera.
Also, isn't Sony doing rather well for being a newcomer in the camera business?