Biggest problem is that there isn't any particular innovation that will push people to get a new camera. If someone owns a D7000, what is that killer feature that is going to drive them to get a new D7200 or, a D610 or, a D4? Nikon had banked on the fact that the answer was going to be bigger sensor. Maybe that worked a little bit, but I think a lot of the folks who are super-stoked about full frame cameras own one already and there isn't a big reason to upgrade from a D610 to a D750.
I think they thought wi fi was going to be that thing as well, but I don't think that has turned out to be that great either. In the end, they over produce camera stocks and end up selling against the last two or three generations of their own cameras which are "good enough" for the average shooter. The price of bodies has plummeted and Sony, with their lower priced mirrorless options, has to pull the price down more than they want it to go.
They're still probably in decent shape, but they really need to cut back production even more and re think their model of releasing new cameras every twelve months for lower end models, whether or not there is any real improvement.
Last edited by Rondec; 05-16-2015 at 07:28 AM.