Originally posted by rawr Call me a Luddite, but is depressed me quite a bit as a still photographer to see that 4K video this, 4K suitability that pretty drove most of the development parameters of the camera - even the 42 MP.
Not 'we listened to landscape or studio or portrait or sports or photojournalism photographers, so we did things this way'.
if you look at the sony roadmaps and projections, video has been and is forecast to be a more stable market than still cameras.
in that same sony documentation, sony acknowledges the weak ongoing market for still cameras.
newspapers and local t.v. stations have been cutting out camera crews, reporters have to shoot and self-report everything, all by themselves.
nikon and pentax have zero history with video, but sony has to compete with canon, and it's solid prosumer video camera history.
i think that sony is looking at these things, and carving out a niche with one camera line that can do it all, very well.