Originally posted by Mistral75 But what would bring Samsung technology and meagre user base to Canon or Nikon? What would they find in Samsung's camera activity that they cannot do themselves or find elsewhere?
In addition, a mere divestment, which is always admitting a failure of some sort, is not something justifying Samsung rolling the big drums at CES. There has to be something Samsung can put forward with pride, something big: a partnership with a recognised name / Samsung contributing their photo business and receiving a stake in the other company in exchange / the other company exclusively procuring their sensors from Samsung from now on, something like that.
Besides, CES being the Consumer Electronics Show, the buyer should be somebody with a big name in consumer electronics to justify Samsung presenting such announcement as something of major importance. If it weren't for the fierce competition between the two, I would have said Apple.
---------- Post added 12-01-2015 at 05:14 PM ----------
The plot gets thicker:
Some disruptive Samsung rumor coming soon! Nikon, Canon and Sony fellow should not miss to read this one! - mirrorlessrumors
I saw this too on FMforums.
Its hard for me to see much integration, esp in the long term.
Do they :
1. Rebadge the MX stuff as Nikon - but then abandon the F mount as well as the Nikon 1 system?
2. Add a smart adapter for the Nikon lenses - leaving NX lenses to a slow death, in which case, why this sort of half way solution and not just kill NX right away and make a Nikon NX, which does not need any smart adapter.
Of course going this route immediately buys over the current NX customers and maybe slowly entices them to the new Nikon+NX system (provided they are not angry enough to just dump their stuff)
3. Absorb the NX tech, hibernate for a while and come up with something new. - Being a big camera company with its own egos and philosophies (not to mention the Korean/Jap divide), I think it will be more destructive than collaborative.
Not to mention that Samsung is a very big company and has been supporting the NX via its network of subsidiaries and tech.
The Samsung camera spin off to Nikon will certainly dry out without this support over time.
All these under the shadow of Nikon's push for FF DSLR as the new DSLR 'standard' (as opposed to apsc )
Bottom line to me.
Interesting development, but can't see it affecting me much.
A stand around and see type of development from my POV.