Originally posted by Winder The NX-1 is a great camera for techie types, but it doesn't seem to appeal to photographers and Samsung has struggled to understand this. You would think other companies would have paid close attention to all of the ways Sony screwed up as it entered the DSLR market and learned from all of those mistakes, but apparently not. You can make a really good camera and still fail miserably if you don't know how to market your products. The Fuji X-Pro 1 was a very quirky, unrefined camera when it was first released. The NX-1 is light years ahead of the X-Pro 1 in every way, but Fuji knows how to market to photographers and connect with photographers. Samsung doesn't.... Samsung is really good at creating impressive spec sheets.
The thing is - and there's no way for us to know this - is how much are photogs affected by the name of the brand? Fuji gets instant cred, no matter what, because they have long been a name associated with photography. Samsung, OTOH, is a name long associated with microwave ovens. And over the years, I've heard/read plenty of photogs say
I'll never buy Sony, they make radios, I'll never buy Panasonic, they make TV's... much of the online photographic community (and by that I mean the type who frequently participate in forums like PF, DPR, etc.) are a hidebound bunch.
In short, had
Fuji released the NX1, I'm sure some pundits would describe it as a "photographer's camera", and if
Samsung had released the glitchy (not just quirky,
glitchy) X-Pro 1 (or glitchy X100, or glitchy X10, or glitchy X-S1 yadda yadda) we'd be hearing about how Samsung is a n00b when it comes to photography and they'd better get their sh1t together.
As far as Samsung's marketing... yeah. Frankly, I think even their smartphone and tablet commercials haven't been very good, and those are core tech products for them.