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10-06-2015, 08:15 AM   #1
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Sony is splitting of sensor business in a new company

http://photorumors.com/2015/10/06/sony-splits-image-sensor-business-into-a-new-company/

Not really a Pentax rumour, but since all Pentax DSLR's have Sony sensors.

QuoteQuote:
Sony Corp said it will split off its semiconductors operations in a bid to bolster growth in devices such as image sensors, which have helped lead a turnaround at the Japanese electronics maker. Sony said the move was part of the company's push to give autonomy to its business units to accelerate decision-making and make them more accountable for their profitability. (Reuters)
Sony's semiconductor business is highly profitable, mostly because its sensors are widely used in smartphones (especially Apple models), DSLRs from manufacturers like Nikon, and Sony's own popular cameras. The move means that Sony's core businesses are now mobile, gaming, imaging (cameras), movies, music and financial services. (Engadget)
In the semiconductor business, where image sensors are a primary area of focus, Sony will establish Sony Semiconductor Solutions Corporation ("Sony Semiconductor Solutions") to further reinforce this business, and concentrate on sustained growth. R&D, business control, sales and other operations related to the semiconductor business, which are currently overseen by business groups and R&D units within Sony Corporation, will be transferred to Sony Semiconductor Solutions. The new company will aim to commence operations on April 1, 2016. As part of its mid-term corporate strategy announced in February 2015, Sony outlined its intention to sequentially split out the business units currently within Sony Corporation and operate them alongside existing Sony Group companies. The aim of these measures is to ensure clearly attributable accountability and responsibility from the perspective of shareholders, management policies with an emphasis on sustainable profit generation, and the acceleration of decision-making processes and reinforcement of business competitiveness. The decision to establish Sony Semiconductor Solutions forms part of this strategy. (official press release)




Last edited by D1N0; 10-06-2015 at 08:30 AM.
10-06-2015, 08:28 AM   #2
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Mmm.... will they also split their catch line?

SONY. / [RICOH. / Canon ? / Nikon ?
Make. / Imagine. / Dominate. / Follow.]
Believe. / Change.
10-06-2015, 08:46 AM   #3
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What unfortunate timing, April fools day? Suspect fiscal quarter boundary but still...
10-06-2015, 08:55 AM   #4
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Yep, fiscal year boundary.

10-06-2015, 09:36 AM   #5
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Yes it makes sense, and Canon may sell their sensor fab lines due to lower volumes, the entry level to compete with Sony getting higher (BSI for instance), eating up the margin from Canon camera operations. If the camera business continues to shrink, Canon might source its sensors from Sony as well, and fill the gap with Nikon.
10-06-2015, 09:40 AM   #6
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There is nothing unfortunate about this. This is simply a good move designed to enhance shareholder value and hopefully allow the more profitable business segments to grow faster by reducing layers of management not dedicated to the segments. The operation is still under the SONY umbrella. This will also make it easier from an accounting perspective to integrate any future mergers or acquisitions and follow the segmented results separately.
10-06-2015, 09:41 AM   #7
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That is good for sensor users I think. Now sensors and camera's are seperate within Sony.

10-06-2015, 09:54 AM   #8
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QuoteOriginally posted by quant2325 Quote
There is nothing unfortunate about this.
April fools day is all that I meant...
10-06-2015, 12:24 PM   #9
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Not everything which happens on April 1 is foolish.. Besides, the excusable silliness is only valid for half a day.
10-06-2015, 01:19 PM   #10
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Does this mean Pentax will be able to buy new Sony sensors right off the wafer? Without waiting 6 months after Nikon gets them?
10-06-2015, 01:30 PM   #11
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QuoteOriginally posted by normhead Quote
Does this mean Pentax will be able to buy new Sony sensors right off the wafer? Without waiting 6 months after Nikon gets them?
Whatever the new organization is called, it will still be under the SONY umbrella.
10-06-2015, 08:04 PM   #12
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QuoteOriginally posted by quant2325 Quote
Whatever the new organization is called, it will still be under the SONY umbrella.
Certainly yes. However, spin-off means that having their own proprietary semiconductors operations are not anymore considered as a strategic competitive advantage for Sony. Financial reporting would inevitably be separated from Sony, and visible to externals. Spinning off a business has several advantages: faster and better decision making, better and business specific financial ratios, open market. Apart from not having exclusive contracts, I don't see a benefit for Ricoh. But I do see a trend that may lead to benefit for Canon cameras. As volumes are decreasing, Canon cameras might sources their sensors from third party (e.g Sony), which would benefit Canon customers and further help cost reduction of FF sensors. FF might well become again the dominant format for photographers. I guess Sony semicon would love to spread their imagers in Canon cameras.

Last edited by biz-engineer; 10-06-2015 at 08:13 PM.
10-06-2015, 09:58 PM   #13
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QuoteOriginally posted by biz-engineer Quote
Certainly yes. However, spin-off means that having their own proprietary semiconductors operations are not anymore considered as a strategic competitive advantage for Sony. Financial reporting would inevitably be separated from Sony, and visible to externals. Spinning off a business has several advantages: faster and better decision making, better and business specific financial ratios, open market. Apart from not having exclusive contracts, I don't see a benefit for Ricoh. But I do see a trend that may lead to benefit for Canon cameras. As volumes are decreasing, Canon cameras might sources their sensors from third party (e.g Sony), which would benefit Canon customers and further help cost reduction of FF sensors. FF might well become again the dominant format for photographers. I guess Sony semicon would love to spread their imagers in Canon cameras.
IF we see a decrease in the cost of FF sensors I think we’ll see more advanced sensor technology being reserved for the FF. We are seeing this already with the dual gain sensors found in 2 FF cameras that has not been utilised in apsc size sensors as of yet.
10-07-2015, 07:49 PM   #14
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Sony overall has been in financial difficulty for a few years. This is probably a good move as camera sensors is a very profitable business. It would be a shame to see sensor development stagnate because of losses involving other products. I think we are going to be reading about a lot of changes within Sony in the coming months.
10-08-2015, 08:50 AM   #15
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sony has made some radical changes over the last couple of years.

https://www.macnn.com/articles/15/05/01/full.year.financial.report.reveals.s...orking.128437/

Sony, Profitable Again, Now Has a Shot at Survival
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