Originally posted by neostyles No, i think you may be confusing it with something else. I'm referring to the sony full frame mirrorless lineup that has had people talking from day one. Im referring to the cameras that made focusing on the eye as easy as a press of a button, completely elimited mirror slap allowing you to shoot at slower shutter speeds, offered a tilt screen allowing you to shoot at low or high angles, and in body 4k video as well as 4 axis stabilization. All this in a system that is much smaller and ligter than a dslr not to mention much cheaper. Oh and given the fact that the have more market share than pentax despite being in the game for less than half the time pentax has (even if you discount their film days) i would say that they are a "target for emulation." Oh and the evf in the sony a7rii has been called on of the best. It can even brighten up dark scenes, allowing you to manual focus in the dark, something which photographer since the days of pinhole cameras would be fanatically jealous of.
Sony is the brand that everyone is talking about at the moment so i can think of no better brand for them to copy. The amount of innovation sony is bringing to the table is what caused them to go from obscure to the talk of the town in a few years. They have a a $600 body that does more than some $6000 dslrs. They have full sensor readout which to my knowledge was only seen in cinema cameras. They are bringing tons of exciting stuff to us soon with the a7000 that is rumored to have on sensor hdr.
Is any of that really important for most people? I don't doubt Sony is doing great things, but most of us just want to capture images of satisfying resolution and dynamic range, with equipment that is enjoyable to use. You can dress that basic functionality up with all the baubles and trinkets you like (and heaven knows I can be a sucker for new toys), but given the quality of photos people on this forum have taken with decade-old *ist-DLs, do all those higher specs, extra functions, really matter? I have a good deal of funds invested in my Pentax gear because I love using it and the results it gives. Whether Pentax is ahead, keeping up, or behind in the game doesn't seem too important if I can take the pictures I want...