Originally posted by Rondec I suppose they figure it is better to sell less gear for a profit than more gear for a loss.
Yeah but if they are selling gear for a loss, they could always make up for it by selling in volume
Just Kidding.
Let me pose this question: If Nikon knew what they know now back in 2010 (when the Nex5 came out), would Nikon have come out with its own mirrorless version to be sold alongside their traditional DSLRs?
I think the answer is YES - they would respond to the competitive challenge if they had recognized its potential 6 years ago.
So what should Nikon do now?
I think other camera companies will be looking somewhat sympathetically at Nikon and saying "oh my God, that could have happened to us" and thinking what they need to do to avoid the same fate. Companies like Canon and Hassleblad and perhaps others.
Nikon isn't going to die, but they will come out of this with a changed view of the photography business.
When i was a young mad just starting out, an early supervisor had a poster of a female duck with a line of ducklings stretched out behind her, and the text:
Lead, Follow, or get out of the Way. Never forgot that.
Sony is currently leading the way, with Nikon and Canon not so much anymore. Sony could go from leading the way to just being in the Way at some point in the future. Its a fast changing world.