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06-19-2016, 03:16 AM   #1
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Hasselblad to announce a FF mirrorless camera

Hasselblad rumored to announce a new camera next week | Photo Rumors

Above website declares the camera, shown in a photo, will be announced on June 22. Hasselblad will join Leica and Sony as mfr of FF mirrorless cameras. I don't see anywhere in the report with regards to what lens mount will be used.

06-19-2016, 03:46 AM   #2
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Im betting on it being a rebasged sony with a rediculus price tag. Theyve rebadged sony cameras before and sold them at higher prices.
06-19-2016, 04:48 AM   #3
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The same site is reporting that it will be a medium format camera. The only facts known are that there will be an announcement on 22 June, and there will be a new Hasselblad. Everything else in the public domain is speculation.
06-19-2016, 05:07 AM   #4
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There is indeed some teasing from Hasselblad.

- on Instagram https://www.instagram.com/p/BGwEfqKEqXQ/

Hashtags: #hasselblad #mediumformat #worldsfirst #getready #livestream

- on Facebook https://www.facebook.com/Hasselblad/photos/a.340150966039437.78785.339109652...type=3&theater and https://www.facebook.com/Hasselblad/photos/a.400153716705828.89667.339109652...type=3&theater

Hashtags: #hasselblad #mediumformat

- on YouTube



There is also the rumour of a Hasselblad-branded Moto Mod camera for the recently announced Lenovo Moto Z

https://twitter.com/evleaks/status/735649998604378112
https://twitter.com/evleaks/status/735862741127155713

QuoteOriginally posted by Evan Blass:
By the way, these are (from L to R) the projector, JBL speakers, and Hasselblad camera.


together with some teasing (albeit non Hasselblad specific) from Seang Chau, Senior Vice President Software Engineering at Motorola during the launch of Moto Z (June 9th).

QuoteOriginally posted by Seang Chau:
We're also taking the smartphone camera experience to a whole new level. More to come on that.


06-19-2016, 05:09 AM   #5
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Ah, so they mean 645 full frame, not 35mm full frame!
I guess this is the only direction that Hasselblad can even go, since Pentax 645D and Z have stormed the MF market in the recent years
06-19-2016, 05:31 AM   #6
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QuoteOriginally posted by Na Horuk Quote
Ah, so they mean 645 full frame, not 35mm full frame!
I guess this is the only direction that Hasselblad can even go, since Pentax 645D and Z have stormed the MF market in the recent years
Hmmmm. kenspo did have that slip of the tongue last winter.
06-19-2016, 05:48 AM - 1 Like   #7
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QuoteOriginally posted by Venom3300 Quote
Im betting on it being a rebasged sony with a rediculus price tag. Theyve rebadged sony cameras before and sold them at higher prices.
Nope. Hasselblad has stopped all new model collaborations with Sony, the last of them being the 2015 Asia-only-release "Lusso", based on the Sony A7R... The Sony collaborations were largely a failure and embarrassment for Hasselblad (they barely acknowledge their existence, these days). I have the HV, which is based on the Sony A99... I picked it up at B&H when the last few were being sold off at sub-Sony prices. Lovely camera, but while the body is much heavier duty and better finished than the A99, the internals are pretty much stock Sony Anyway, I think Hasselblad has learned its lesson...

06-19-2016, 09:09 AM   #8
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the hv failed only because it was absurdly overpriced.

the rumor was that hassy got to cherry-pick the best zooms of the lot for the hv, which certainly could have been worth a premium, just not where they had it priced.

i remember when b&h was blowing it out, i don't recall ever seeing it go beneath the price of the a99/lens combo... that would have been a bargain.
06-19-2016, 10:30 AM   #9
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And I saw this somewhere in the article ...
QuoteQuote:
Hasselblad will announce a new mirrorless medium format camera that will have the same 50MP sensor/platform as the Hasselblad will announce a new mirrorless medium format camera that will have the same 50MP sensor/platform as the CFV-50C digital back. The new camera will be compatible with the existing Hasselblad medium format lenses.. The new camera will be compatible with the existing Hasselblad medium format lenses.

You can read how they tuned the sensor specs for use in that digital back which is hard to say if they're going to do the same with this new camera. And supporting exiting medium format lenses sounds like it might be something new.

Last edited by tuco; 06-19-2016 at 10:40 AM.
06-20-2016, 08:28 AM   #10
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Hasselblad are teasing a second part of the puzzle camera:

- on Instagram :

https://www.instagram.com/p/BG388T6Eqf2/

- on Facebook :

https://www.facebook.com/Hasselblad/photos/a.400153716705828.89667.339109652...type=3&theater

with the same hashtags in both cases -please note the last one:

#hasselblad #mediumformat #madeinsweden

06-20-2016, 04:54 PM   #11
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A digital https://luminous-landscape.com/hasselblad-xpan/
06-21-2016, 02:04 AM   #12
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QuoteOriginally posted by Hasselblad Germany:
Sie sind Profi-Fotograf und arbeiten bereits mit Hasselblad? Die Geschichte der legendären Hasselblad und der Welt der Fotografie wird am Mittwoch neu geschrieben.
Sie sind kein Profi-Fotograf und interessieren sich deshalb nicht für Hasselblad? Genau darum sollten Sie am Mittwoch mit dabei sein.
Sie haben schon immer mit dem Mittelformat geliebäugelt, hatten aber gute Gründe, nicht den Schritt zu machen? Dann sollten Sie sich den Livestream unbedingt anschauen.
Kurz: Wenn Ihre Leidenschaft der Fotografie und der kompromisslosen Bildqualität gehört, dann dürfen Sie den Livestream vom Mittwoch nicht verpassen!

Am Mittwoch wird die Welt der Fotografie eine neue Dimension erhalten.
Freundliche Grüsse
Courtesy translation by yours truly:

"You are a professional photographer and have been working with Hasselblad? The story of the legendary Hasselblad and the world of photography will be rewritten on Wednesday.
You are not a professional photographer and therefore are not interested in Hasselblad? That is why you should be there on Wednesday.
You've always flirted with the medium format, but had good reasons not to make the move? Then you must see the live stream.
In short, if you have the passion of photography and uncompromising image quality, then you shall not miss the live stream on Wednesday!

On Wednesday, the world of photography will reach a new dimension.
With kind regards
"
06-21-2016, 08:59 AM   #13
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New hassle mirrorless medium format. Gamechanger???

Hassie are announcing their new camera tomorrow, and leaked price is $8995. If they have the right technology this could be a real game changer. Interesting times...
06-21-2016, 09:05 AM   #14
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Already discussed:
https://www.pentaxforums.com/forums/76-non-pentax-cameras-canon-nikon-etc/323...ss-camera.html
06-21-2016, 09:17 AM   #15
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Maybe they had Marc Newson design the a body.
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