Forgot Password
Pentax Camera Forums Home
 

Reply
Show Printable Version Search this Thread
01-04-2017, 05:02 PM - 1 Like   #1
Loyal Site Supporter
Loyal Site Supporter




Join Date: Jun 2009
Location: Tumbleweed, Arizona
Photos: Gallery | Albums
Posts: 5,578
Hasselblad Acquired By DJI - the drone maker

QuoteQuote:
Perry, is a brilliant man and really believed in his new products and especially the team that was behind him. He was in a jam. Hasselblad, needed money to produce the cameras that photographers were ordering. They went to the investors (The VC firm) and asked for money but they didn’t have any more to give. At this point I can imagine that all these investors wanted was the payout. Not having much choice, Hasselblad had to look for a source of mone. They found that source in DJI. We all know DJI as the wildly successful Chinese drone manufacturer.

.....

Hasselblad still needed to stay afloat. The investors wanted their money and they were not willing to contribute any more to this cause. What now?

Simple, the minority shareholder becomes the majority shareholder. DJI now owns the majority share of Hasselblad. You heard me right. This information has come from numerous, reliable sources. Hasselblad, the iconic Swedish camera company, is now owned by the Chinese drone maker DJI




Last edited by interested_observer; 01-04-2017 at 05:11 PM.
01-04-2017, 05:27 PM   #2
Loyal Site Supporter
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Working From Home
Photos: Gallery | Albums
Posts: 26,276
Shocking, but the way of the world.
01-04-2017, 05:32 PM   #3
Pentaxian
photoptimist's Avatar

Join Date: Jul 2016
Photos: Albums
Posts: 4,645
Wow! It's either an ignominious death or a fantastic rebirth for that iconic brand. I do hope DJI treats Hasselblad well.
01-04-2017, 05:48 PM   #4
Kiwi Pentaxian
Loyal Site Supporter
NZ_Ross's Avatar

Join Date: Mar 2012
Location: Timaru
Photos: Gallery | Albums
Posts: 3,803
I imagine if you had $40-$50,000 invested in Hasselblad digital bodies and lenses that you might be 'twitching' about now...

01-04-2017, 06:04 PM   #5
Veteran Member




Join Date: Sep 2013
Photos: Gallery
Posts: 1,744
Wow, just wow...
01-04-2017, 06:07 PM - 2 Likes   #6
Loyal Site Supporter
Loyal Site Supporter
clackers's Avatar

Join Date: Jul 2013
Location: Melbourne
Photos: Albums
Posts: 14,967
I'm never happy to see a great brand endangered like that, let's hope DJI are as supportive of Hasselblad as Ricoh have been of Pentax.

01-04-2017, 06:17 PM   #7
Veteran Member




Join Date: Aug 2011
Location: Niagara
Photos: Gallery | Albums
Posts: 793
Haha, a flying 6x6! Cool!!!

01-04-2017, 06:18 PM   #8
Senior Member




Join Date: Nov 2014
Photos: Albums
Posts: 272
QuoteOriginally posted by clackers Quote
I'm never happy to see a great brand endangered like that, let's hope DJI are as supportive of Hasselblad as Ricoh have been of Pentax.
You took the words right out of my mouth. I am about as skeptical of this as I was when VW acquired Porsche. I really hope that DJI treats Hasselblad well. On the other hand I have to admit that after reading this Hasselblad is not as attractive of a brand to me knowing that their direction is now being controlled by a Chinese company that is known for making cheap drones which take boring videos with crappy video cameras.

obin
01-04-2017, 06:38 PM - 1 Like   #9
Site Supporter
Site Supporter
RobA_Oz's Avatar

Join Date: Nov 2008
Location: Tasmania, Australia
Photos: Gallery
Posts: 6,861
QuoteOriginally posted by Obin Robinson Quote
You took the words right out of my mouth. I am about as skeptical of this as I was when VW acquired Porsche. I really hope that DJI treats Hasselblad well. On the other hand I have to admit that after reading this Hasselblad is not as attractive of a brand to me knowing that their direction is now being controlled by a Chinese company that is known for making cheap drones which take boring videos with crappy video cameras.

obin
Given that Porsche, as a sportscar maker, began by using VW mechanicals, and that the VW Group is also responsible for Audi and Lamborghini, I wouldn't have thought such a comparison was valid. In the motorcar realm, I might have thought Proton's acquisition of Lotus was a little more like this, but that one doesn't seem to have moved Lotus down-market (except for the badging of some Proton cars as "Powered by Lotus" or the like, which is possibly described as aspirational, to put the best face on it).

Whatever the outcome for Hasselblad, Pentax 645D/Z users must be glad that Ricoh took over the brand.
01-04-2017, 06:56 PM   #10
Loyal Site Supporter
Loyal Site Supporter
boriscleto's Avatar

Join Date: Dec 2009
Location: North Syracuse, NY
Photos: Gallery
Posts: 15,887
QuoteOriginally posted by RobA_Oz Quote
Given that Porsche, as a sportscar maker, began by using VW mechanicals, and that the VW Group is also responsible for Audi and Lamborghini, I wouldn't have thought such a comparison was valid.
Not to mention that Ferdinand Porsche designed the Volkswagen Beetle...(under contract from Adolph Hitler)
01-04-2017, 07:05 PM - 1 Like   #11
Loyal Site Supporter
Loyal Site Supporter
monochrome's Avatar

Join Date: Mar 2008
Location: Working From Home
Photos: Gallery | Albums
Posts: 26,276
VW bought Porsche as a PacMan defense to keep Porsche from buying VW*.


* Using leveraged derivatives, which threatened to make the entire enterprise insolvent. The craven transformation of DeutscheBank from quintessential conservative German lender to cynical global prop trader and deal broker enabled Porsche; hedge funds got caught short VW and bid up to cover; the deal - and VW's stock price - collapsed in the crash: everyone was ruined.

One supposes the emissions test spoof was a resultant desperation move.

Last edited by monochrome; 01-05-2017 at 04:32 AM.
01-04-2017, 07:09 PM - 1 Like   #12
Site Supporter
Site Supporter
JensE's Avatar

Join Date: Dec 2015
Location: Leipzig
Photos: Gallery | Albums
Posts: 1,320
QuoteOriginally posted by Franky2step Quote
Haha, a flying 6x6! Cool!!!
In a way back to the roots - Victor Hasselblad started his own camera design with aerial cameras for the Swedish military.
01-04-2017, 07:26 PM   #13
mee
Pentaxian




Join Date: May 2010
Posts: 7,304
QuoteOriginally posted by Franky2step Quote
Haha, a flying 6x6! Cool!!!
Maybe one day.. Hasselblad and DJI announce 50MP medium-format drone kit: Digital Photography Review
01-04-2017, 07:28 PM   #14
Pentaxian




Join Date: Oct 2009
Location: North
Photos: Gallery
Posts: 4,471
Don't look good to me.

The only "synergy" in this is the IP to sue/counter-sue and IP protection.
01-04-2017, 07:39 PM   #15
Site Supporter
Site Supporter
jpzk's Avatar

Join Date: Jan 2009
Location: Québec
Photos: Gallery | Albums
Posts: 8,176
Hasselblad By DJI - the drone maker
What a weird association !
Reply

Bookmarks
  • Submit Thread to Facebook Facebook
  • Submit Thread to Twitter Twitter
  • Submit Thread to Digg Digg
Tags - Make this thread easier to find by adding keywords to it!
brand, china, company, dji, dji the drone, drone, hasselblad, investors, mf, money, name, post, products, source
Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
DJI Ronin - anyone else? LaurenOE Video and Pentax HDSLRs 27 02-24-2019 01:37 AM
so... anyone got the dji mavic? LFLee Non-Pentax Cameras: Canon, Nikon, etc. 19 12-22-2016 01:23 PM
Some photography books I have acquired over the last 45+ years. gaweidert General Photography 4 03-06-2016 07:48 PM
The Online Photographer Rates Pentax as a great lens maker johnmflores Pentax SLR Lens Discussion 63 05-15-2013 03:34 AM



All times are GMT -7. The time now is 05:20 AM. | See also: NikonForums.com, CanonForums.com part of our network of photo forums!
  • Red (Default)
  • Green
  • Gray
  • Dark
  • Dark Yellow
  • Dark Blue
  • Old Red
  • Old Green
  • Old Gray
  • Dial-Up Style
Hello! It's great to see you back on the forum! Have you considered joining the community?
register
Creating a FREE ACCOUNT takes under a minute, removes ads, and lets you post! [Dismiss]
Top