Sony moves to #2 in US Full Frame Market/Sales

Winder · 04-14-2017, 06:59 AM

Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market - sonyalpharumors sonyalpharumors

**Clarkey** · 04-14-2017, 10:03 AM

That's very interesting, and I assume (!) includes A and E mount.
I hope that we will see some pricing adjustments from Nikon in the near future - they have priced themselves off the market here in Canada.

**monochrome** · 04-14-2017, 10:37 AM - **1 Like**

Originally posted by Winder

Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market - sonyalpharumors sonyalpharumors

Hoya well and truly screwed US.

wildman · 04-14-2017, 11:19 AM - **1 Like**

Originally posted by Winder

Sony moves to #2 in US Full Frame Market/Sales

"Without Sony’s contributions, the full-frame market would be facing a slight decline."
Nikon is doooomed.

Adam · 04-14-2017, 11:28 AM - **1 Like**

Pentax is next in line for the #3 spot!

AldaCZ · 04-14-2017, 11:35 AM

ILC's are doomed

Outis · 04-14-2017, 02:05 PM - **1 Like**

We're all doooomed :P

**BigMackCam** · 04-14-2017, 02:34 PM

I have an impending sense of doooom...

**RobA_Oz** · 04-14-2017, 03:03 PM

We've been seeing an long sequence of cash-back and discount offers on all three major manufacturers, here in Australia. If the same holds elsewhere, it's probably the cause of the relative shift in rankings that we're seeing here. The old saw in marketing is still true - if you want to increase sales, advertise or discount. Both apply here. We'll see what the position is when they've cleared unsold inventories.

bobmaxja · 04-14-2017, 06:34 PM

Survey is base on sales $ not volume.

Winder · 04-14-2017, 08:28 PM

Originally posted by bobmaxja

Survey is base on sales $ not volume.

And it only includes FF bodies. When you add in Nikon's APS-C sales I sure the crush Sony, but just the fact the Sony is moving a head in the FF market ($$$) is pretty big news all its own.

surfar · 04-14-2017, 08:35 PM

Is there details of FF units sold?....gross turnover figures can be misleading.

**Rondec** · 04-15-2017, 02:53 AM - **1 Like**

This is the sort of thing that does wax and wane a bit based on when new cameras are released. All of Nikon's full frame lines, except the D5 (which was never going to be a high volume seller), are getting pretty long in the tooth. The D610 and D810 are both due for an update. I would think that a D610 upgrade would vault Nikon over Sony again in the sales of full frame cameras.

It is still impressive what Sony has done in a relatively short time to climb in the market standings.

Nicolas06 · 04-15-2017, 02:59 AM

Originally posted by Rondec

This is the sort of thing that does wax and wane a bit based on when new cameras are released. All of Nikon's full frame lines, except the D5 (which was never going to be a high volume seller), are getting pretty long in the tooth. The D610 and D810 are both due for an update. I would think that a D610 upgrade would vault Nikon over Sony again in the sales of full frame cameras.

It is still impressive what Sony has done in a relatively short time to climb in the market standings.

Maybe I got it wrong but I was thinking D610 upgrade was D750... And yes well I agree on one thing for D810. Canon has 5Dmark IV that is 30MP and an all rounder. A7RII is also an all rounder except if of course it doesn't really compete on sports/action still yet, but still.

D810 is a bit too specialized in landscape. Not bad by itself, except when you competitors are almost as capable there but provide more on other aspect in a single device.

The only real asset of D810 is the low iso setting. That's a bit short.

**Rondec** · 04-15-2017, 03:07 AM

Originally posted by Nicolas06

Maybe I got it wrong but I was thinking D610 upgrade was D750... And yes well I agree on one thing for D810. Canon has 5Dmark IV that is 30MP and an all rounder. A7RII is also an all rounder except if of course it doesn't really compete on sports/action still yet, but still.

D810 is a bit too specialized in landscape. Not bad by itself, except when you competitors are almost as capable there but provide more on other aspect in a single device.

The only real asset of D810 is the low iso setting. That's a bit short.

I don't think so. The D750 is a completely separate line. A little faster frame rate and a little better auto focus module, but also more expensive. The D610 line is more Nikon's equivalent the A7 or the 6D -- an entry level full frame with as few bells and whistles as possible and a relatively low price.

04-14-2017, 06:59 AM	#1
Winder Veteran Member Join Date: Apr 2010 Location: Tennessee Posts: 6,617	Sony moves to #2 in US Full Frame Market/Sales Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market - sonyalpharumors sonyalpharumors

04-14-2017, 11:28 AM - 1 Like	#5
Adam Administrator Site Webmaster Join Date: Sep 2006 Location: Arizona Photos: Gallery \| Albums Posts: 51,595	Pentax is next in line for the #3 spot! Adam PentaxForums.com Webmaster (Site Usage Guide \| Site Help \| My Photography) PentaxForums.com server and development costs are user-supported. You can help cover these costs by donating or purchasing one of our Pentax eBooks. Or, buy your photo gear from our affiliates, Adorama, B&H Photo, KEH, or Topaz Labs, and get FREE Marketplace access - click here to see how! Trusted Pentax retailers:

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04-14-2017, 10:03 AM	#2
Clarkey Site Supporter Join Date: Jan 2008 Location: Brampton, ON, Canada Photos: Gallery Posts: 2,456	That's very interesting, and I assume (!) includes A and E mount. I hope that we will see some pricing adjustments from Nikon in the near future - they have priced themselves off the market here in Canada.

04-14-2017, 10:37 AM - 1 Like	#3
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Winder Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market - sonyalpharumors sonyalpharumors Hoya well and truly screwed US.

04-14-2017, 11:19 AM - 1 Like	#4
wildman Veteran Member Join Date: Jun 2008 Location: Flyover America Posts: 4,469	Originally posted by Winder Sony moves to #2 in US Full Frame Market/Sales "Without Sony’s contributions, the full-frame market would be facing a slight decline." Nikon is doooomed.

04-14-2017, 11:35 AM	#6
AldaCZ Veteran Member Join Date: Nov 2013 Location: North Bohemia Photos: Gallery Posts: 1,251	ILC's are doomed

04-14-2017, 02:05 PM - 1 Like	#7
Outis Veteran Member Join Date: Apr 2014 Location: Cambridge, MA Posts: 935	We're all doooomed :P

04-14-2017, 02:34 PM	#8
BigMackCam Digitiser of Film Join Date: Mar 2010 Location: North East of England Posts: 20,674	I have an impending sense of doooom...

04-14-2017, 03:03 PM	#9
RobA_Oz Site Supporter Join Date: Nov 2008 Location: Tasmania, Australia Photos: Gallery Posts: 8,197	We've been seeing an long sequence of cash-back and discount offers on all three major manufacturers, here in Australia. If the same holds elsewhere, it's probably the cause of the relative shift in rankings that we're seeing here. The old saw in marketing is still true - if you want to increase sales, advertise or discount. Both apply here. We'll see what the position is when they've cleared unsold inventories.

04-14-2017, 06:34 PM	#10
bobmaxja Veteran Member Join Date: Mar 2010 Location: Laval, Quebec Canada Posts: 2,171	Survey is base on sales $ not volume.

04-14-2017, 08:28 PM	#11
Winder Veteran Member Join Date: Apr 2010 Location: Tennessee Posts: 6,617 Original Poster	Originally posted by bobmaxja Survey is base on sales $ not volume. And it only includes FF bodies. When you add in Nikon's APS-C sales I sure the crush Sony, but just the fact the Sony is moving a head in the FF market ($$$) is pretty big news all its own.

04-14-2017, 08:35 PM	#12
surfar Pentaxian Join Date: Jan 2015 Location: mid nth coast,nsw Photos: Gallery Posts: 6,141	Is there details of FF units sold?....gross turnover figures can be misleading.

04-15-2017, 02:53 AM - 1 Like	#13
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 27,653	This is the sort of thing that does wax and wane a bit based on when new cameras are released. All of Nikon's full frame lines, except the D5 (which was never going to be a high volume seller), are getting pretty long in the tooth. The D610 and D810 are both due for an update. I would think that a D610 upgrade would vault Nikon over Sony again in the sales of full frame cameras. It is still impressive what Sony has done in a relatively short time to climb in the market standings.

04-15-2017, 02:59 AM	#14
Nicolas06 Veteran Member Join Date: Nov 2013 Posts: 4,854	Originally posted by Rondec This is the sort of thing that does wax and wane a bit based on when new cameras are released. All of Nikon's full frame lines, except the D5 (which was never going to be a high volume seller), are getting pretty long in the tooth. The D610 and D810 are both due for an update. I would think that a D610 upgrade would vault Nikon over Sony again in the sales of full frame cameras. It is still impressive what Sony has done in a relatively short time to climb in the market standings. Maybe I got it wrong but I was thinking D610 upgrade was D750... And yes well I agree on one thing for D810. Canon has 5Dmark IV that is 30MP and an all rounder. A7RII is also an all rounder except if of course it doesn't really compete on sports/action still yet, but still. D810 is a bit too specialized in landscape. Not bad by itself, except when you competitors are almost as capable there but provide more on other aspect in a single device. The only real asset of D810 is the low iso setting. That's a bit short.

04-15-2017, 03:07 AM	#15
Rondec Loyal Site Supporter Join Date: Mar 2009 Location: Gladys, Virginia Photos: Gallery Posts: 27,653	Originally posted by Nicolas06 Maybe I got it wrong but I was thinking D610 upgrade was D750... And yes well I agree on one thing for D810. Canon has 5Dmark IV that is 30MP and an all rounder. A7RII is also an all rounder except if of course it doesn't really compete on sports/action still yet, but still. D810 is a bit too specialized in landscape. Not bad by itself, except when you competitors are almost as capable there but provide more on other aspect in a single device. The only real asset of D810 is the low iso setting. That's a bit short. I don't think so. The D750 is a completely separate line. A little faster frame rate and a little better auto focus module, but also more expensive. The D610 line is more Nikon's equivalent the A7 or the 6D -- an entry level full frame with as few bells and whistles as possible and a relatively low price.