[biz-engineer]

What's Nikon's art of marketing?

I AM not sure LoL

Actually, Sony's primary goal is to show-case their sensors so they can sell more of them to Nikon and others.

Yes, very good point indeed.

[farhagh]

Pentax marketing isn't big!...Is it included in the joke?

Pentax marketing is a joke too, just of a different type!

[monochrome]

Given the 'amount' of Pentax marketing, I sure have purchased a lot of their product NIB since 2012. In many ways the marginal return to Pentax on increased marketing in the west would be sub-optimal.