Originally posted by surfar It'd be nice if the A9 fails and they FIREsale it for 50% of the present price....
It would be nice in the short run, but in the long run it might be bad. If Sony doesn't recover the R&D costs of the A9 relatively quickly (1-2 years) then they might not invest so heavily in the R&D. If it fails then Sony might become cautious like Ricoh and
stop innovating slow development way down. I don't think that is goof for anyone. Best case scenario is that the A9 is wildly successful and sells like hot cakes causing Sony to bring out more models.... Then the A9 would fall in price as it is replaced. The more success Sony is having the more likely they are to keep their foot on the gas.
With the A7III expected to be released this fall, most of the A9 tech will probably be available for just under $2,000. It will probably only handle 5fps and won't have the buffer, Ethernet port, or new battery/body, but you will have the EVF, sensor, and the AF.