Originally posted by D1N0 Nikon really needs a better 4k implementation. cropped 4k sucks in my view. Get more processing power in there and downsample a full sensor image.
This is not Nikon's fault and cannot be solved with more processing power.
Larger-format, larger-megapixel sensors are simply ill-suited to video. Smaller sensor chips with lower pixel counts will always offer better video performance.
(P.S. Money & bulk can solve any engineering problem. You could get a RED Weapon 8k camera with a 35 MPix sensor that is bigger than 35mm format. But it's a $50,000 camera that is quite heavy and the batteries weigh 1.4 lbs each)