[6BQ5]

So Nikon is going to battle against Sony. Let's see who can bleed more before they pass out. I have a feeling Sony isn't sitting idle. The successor to the A9 is already in development, I'm sure. Has to be!

[surfar]

I have a feeling Sony isn't sitting idle. The successor to the A9 is already in development, I'm sure. Has to be!

Yes, of course...and the new sensor tech is about to be tested in the next generation of phones,which is exactly the method the A9 sensor evolved.IMX586 quad bayer array.

[Lmcfarrin]

Every camera Nikon puts out Sony can put out 3 with unique feature sets, not counting price drops on older models. If Sony desires they could push Nikon to bankruptcy. Sony isnt a camera company, their an electronics company, they make cameras because they can not because they have to.

[mecrox]

Every camera Nikon puts out Sony can put out 3 with unique feature sets, not counting price drops on older models. If Sony desires they could push Nikon to bankruptcy. Sony isnt a camera company, their an electronics company, they make cameras because they can not because they have to.

Canon and Nikon have an iron grip on the sports and professional markets and amazing brand names partly from that which they use to capture customers all the way down the scale. Sony can put out as many cameras as they like, but until they can severely dent Canon and Nikon's "brand equity" they will have a hard time making all that much headway. Sony have certainly made some headway but at huge cost and Canon and Nikon are only just starting their own ventures in mirrorless. There is all to play for and Canon, in particular, are an extremely astute and resilient outfit. I would bet on them against Sony any day. I'm not writing them off just yet

[reh321]

Canon and Nikon have an iron grip on the sports and professional markets and amazing brand names partly from that which they use to capture customers all the way down the scale. Sony can put out as many cameras as they like, but until they can severely dent Canon and Nikon's "brand equity" they will have a hard time making all that much headway. Sony have certainly made some headway but at huge cost and Canon and Nikon are only just starting their own ventures in mirrorless. There is all to play for and Canon, in particular, are an extremely astute and resilient outfit. I would bet on them against Sony any day. I'm not writing them off just yet

Sony's real issue will be to penetrate the wall of lenses that Canon, in particular, has built up over the years. Building a full-function adapter will be harder for Nikon, but Canon has already done it for the EF-M mount.

[surfar]

Canon and Nikon have an iron grip on the sports and professional markets

Like Kodak had on film.

Sony's real issue will be to penetrate the wall of lenses that Canon, in particular, has built up over the years.

Yes,but any system has to start and building the lens catalogue takes a lot longer than just producing camera bodies.

With the 3rd parties supporting $$$ony's market penetration theres already lots of options.The $$$$$$$$ony 400mm f2.8 precedes the 500 & 600mm F4s that are being developed.$$$ony have well and truly arrived and wont be doing a Samsung.

Building a full-function adapter will be harder for Nikon, but Canon has already done it for the EF-M mount.

Nikon has done it for the 1 series too.

[mecrox]

Like Kodak had on film.

The comparison sounds a bit far-fetched. What do you actually mean?

[surfar]

The comparison sounds a bit far-fetched. What do you actually mean?

Tech can change very quickly these days,as we have seen since digital became accepted.

No one has an iron grip on anything,its only perceived in an individual mind.

[photoptimist]

Tech can change very quickly these days,as we have seen since digital became accepted.

No one has an iron grip on anything,its only perceived in an individual mind.

Kodak was a specialty chemical company that died because digital had no need for Kodak's fancy photo-chemicals, chemical factory, or chemical distribution retail network.

Canon is a camera company and mirrorless is just another camera. The differences between DSLRs and MILCs are really minimal from a engineering, manufacturing, and marketing perspective.

It's Sony that has no iron grip on the market (only a plastic one ).

[bobmaxja]

Like I said on another thread , Sony$$$ was a leader on new technology but became a looser when the others found way to bypass them: DAT, Betamax, Mylo, Memory Stick, Mini disk, Xperia tablet, Vaio was not a success in PC and Sony film business is in trouble. And now they are talking closing their smart phone
Many of their mistake, is $$$ony price these gadget way too expensive and they continue to believe they can do it.
Here a key phrase from their management at the last Electrinic fair.
"IT'S A SONY"
Sony doesn’t want to compete on price, so it’s going back to its premium roots.

Where $$$ony is good , is making component like sensor but market is not camera but smart phone.

$$$ony, if they see that their no money to do in camera, they will exist fast or sell to Ricoh

[surfar]

Canon is a camera company

More like a corporation with a sizable camera division.

It's Sony that has no iron grip

Yes, iron cameras with grips are long gone!

mirrorless is just another camera.

That are holding their own in a shrinking market.

mirrorless is just another camera.

That a hell of a lot of people are buying.

$$$ony is good

and getting better with each generation,supported with AF lenses by Sigma,Tamron,Samyang and Tokina(i wonder when their new Opera 50mm f1.4 will be on the market?)

---------- Post added 07-31-18 at 06:51 PM ----------

(only a plastic one ).

When $$$ony get their WR up to standard they will become a serious consideration to many.

[mecrox]

Tech can change very quickly these days,as we have seen since digital became accepted.

No one has an iron grip on anything,its only perceived in an individual mind.

I disagree. Canon and Nikon’s grip on the sports and professional markets is based on a host of factors which have little to do with technology. I am thinking of their massive pro support operations, servicing, customer and sponsor relationships going back many years, huge third-party support, custom and practice in teaching colleges and suchlike, and the conservative nature of the industry (change is slow because people like to stick with what they know and have $$$ tied up in equipment already). When Sony start to make serious inroads in all that, then we’ll be talking. It’s not all about the tech and it never has been.

[surfar]

It’s not all about the tech and it never has been.

Of course not,thats why CaNik arent launching into M/L FF...its all fabrication!

[Rondec]

Nikon is in a tough spot. They ramped up production a few years ago when sales were at their highest and expected those high sales to continue ad infinitum. Well, they didn't continue, the market dropped and they were slow to respond in dropping their production. That leads to a whole bunch of issues that really hurt their profitability. But as far as I can tell, they are still selling more cameras than Sony, even with the "mirrorless revolution."

We will see how their mirrorless cameras sell. There are smaller benefits if the size of the camera body and lens aren't much less than those of SLRs, but certainly it is a different segment of the market and maybe they will have sales that they wouldn't have otherwise.

Mecrox is right though. Canon has lead the market for years, even while DXO Mark and other sites have pounded their sensor technology. Clearly they have pricing for both lenses and cameras where it should be (Sony is pretty high on lenses), they have good service after the fact, and excellent promotions and marketing. The end result is that even if their tech isn't the very top, their camera sales are. The reason Canon and Nikon are launching mirrorless cameras is because they see another part of the market they aren't addressing and they hope to sell cameras in it too, hopefully without damaging their existing SLR sales too much.

[surfar]

The reason Canon and Nikon are launching mirrorless cameras is because they see another part of the market they aren't addressing and they hope to sell cameras in it too, hopefully without damaging their existing SLR sales too much

Sorry, thats not the reason.

Ya see, they have already launched M/L....Nikon One/Canon M.

The reason they are launching FF M/L is because $$$$ony has taken sales from the CaNik sales.

Its purely a defensive move, $$$ony has forced them into the sector of the market.CaNik want to stop the users leaving.

Since the launch of the original A7,$$$ony sales have grown quite substantially.So who bought them?...Some going up from Apsc Yes,But plenty leaving CaNik(both Apsc and FF).The reasons are plenty...size and weight...advanced features,the ability to adapt lots of different lenses.

Competition is good, just having 1 player in the game has its limitations.Soon enough we will see what Canik can do with all their resources.