Sony Alpha A7 Mark III (ILCE-7M3) Expert Review
"Announcing the Sony Alpha A7 Mark III - Sony had the clever idea of telling everyone, that this was "the basic model" in the Sony Alpha range, and pretty much everyone published this, because it was quite frankly a little bit ridiculous. The Sony A7 III is anything but basic, easily beating other full-frame DSLRs for specifications and features. But it also means that if this is the "basic" model, then reviewers and customers are going to be comparing everybody else's full-frame cameras against the A7 III, both current, and any future full-frame cameras released. Almost as if calling it the "basic" model has set it up as a standard for everything else to be compared to. Bravo Sony, perhaps one of the most inspired marketing ideas of recent years."