Originally posted by normhead I guess you haven't seen the endless parade of "so and so company's sales are falling, they are doomed" threads and comments. Your "of course" is hardly a universal concept.
I have two Exakta bodies on my display shelf. They are both very pretty in that quirky manner of Exakta. The newer one (VX1000) was made in about 1968. Next to it is a VXIIa from about 1958. Neither have a meter or convenient shutter design* and both simply don't fit the hand for eye-level viewing**. While the VXIIa was top-shelf product in 1958 (priced similarly to an M2 Leica) and highly respected, the 1968 product added only updated construction and an instant-return mirror. Clearly Exakta was on a downhill slide and had been for most of the preceding decade. Addition of a TTL meter option in 1969 was too little too late and the last of the "true" Exaktas were made in the early 1970s. The Pentacon-made Exakta RTL 1000 remained in production until the late 70s.
So why did the brand continue as long as it did despite competition from superior product from Nikon and others? Quite simply, the camera had its fans, its system was extensive, and it was expensive. Speaking of fans, in the mid-1960s, the Beatles loved Pentax and Bardot had her Exakta.
Brigitte Bardot from 1965. The Exakta VXIIa dates from at least 5-7 years earlier and would not have been a recent purchase at the time.
How is this post on-topic? The point I am slowly making is that the survival of the Exakta camera for 20 years after it should have sunk was due the quirks of the market and (probably) inertia. I knew Exakta owners in the late 1960s who were quite enthusiastic about their cameras, and lenses in Exakta mount continued to be available well into the early 1980s. There is no easy way to predict the future in the world of photography. Exakta is one example, but I could have just as easily suggested Linhoff (
Linhof Fachkameras aus München), an improbable survivor.
Steve
* Shutter speeds above 1/25s (1/30s) are best changed only with the shutter cocked and the dial must be lifted to do so. Turn anti-clockwise only please. Slow speeds are cleverly combined with the self-timer and are done using a separate dial by preloading a clockwork mechanism. Yes, the mechanism is accurate, but not confidence-inspiring.
** The trapezoid body shape looks backwards and seems intended to encourage the camera slipping from one's hands. In a word, the camera is clumsy for eye-level work. I say eye-level because it was not until I got a waist-level finder that I discovered the logic of the Exakta design. The body design predates pentaprism finders and with the camera at elbow level or below, it is quite comfortable and feels natural in the hand. Why they never offered an optional right-hand finger grip is anyone's guess. Go figure...