Originally posted by reh321 This is why APS-C will remain important. Despite plea after plea from Pentaxians, who traditionally seem to want premium gear at budget prices, no one has come close to a $1000 FF camera. What everyone needs is a $1000 camera that can use the same lenses used by $4000 camera, so people can make jump without purchasing entirely new kit all at once. What we don't know is whether any of these companies will enable two levels of camera to use same lens mount .... but that is what they need to do.
Camera buyers might love the idea of a $1,000 FF camera but that does not mean it's a good idea for the camera makers. Entry level camera can be money losers. It all depends on:
1) the number of lost sales of $4,000 cameras because the $1,000 camera was "good enough."
2) the number of added sales of $4,000 cameras because the $1,000 camera was a stepping stone.
The stepping stone number must be larger than the good enough number. That might be hard to do.
The tricky challenge for the camera maker is in creating an entry level camera that is good enough to make the buyer a fan of the brand but not good enough for their long-term use.