Originally posted by northcoastgreg Did their user base clamor for a camera that weighed two pounds and cost $3,000? I'm sure that some of the features in the camera were clamored for, such as improved video specs, improved IBIS, improved weather sealing, etc. etc. But did they really want an m43 version of the 1dx and D5? Well, they got it—except it's nowhere as good a sports camera as those Canon/Nikon flagships. Be careful what you ask for, because you'll never know what you'll end up getting.
This looks to be an extremely capable camera in some regards and those who really do need what it offers will likely buy it and like it. There won't be many but there will be some.
However, it looks to me as if an important function of the EM1X is to normalize high sticker prices for Olympus. I've seen a post from a connected guy hinting that the sticker price of any EM1 Mark III will be $2K plus and nearer the price of the EM1X if one adds a grip. One can believe this or not. It looks to me, though, as if Oly are desperate to raise the selling prices of their better kit into the $1500-$3000 bracket. Perhaps their forecasts tell them that unless they do the finances of their camera division simply won't work because compared to the big boys their sales are relatively modest. To do this, Oly seem to be concentrating on features, features and more features. The big one with the EM1X seems to be "computational photography" though no one seems entirely sure what that actually means. Thing is, it's not much more than an embryonic promise at the moment and within a couple of years all the main outfits will be offering their own takes on various computational tricks. The most successful one so far is face/eye tracking and to date that's been done best by Sony.
I like Oly kit a lot and M43 does some things very very well indeed, but I'm not sure the future looks all that bright for it at the moment. The risk is that as the FF ceiling gets lower, with entry-level FF costing less and less, Oly's pricing is going to leave them high and dry. The killer, I suspect, would be a simpler Canon EOS R model costing say $1500 allied to some variable-aperture consumer zooms which could be quite modest in size and cost. I'd guess that's quite likely within a couple of years.