Originally posted by mecrox What interested me about that article was how well Fuji are doing, considering they don’t have a player in the FF game. I wonder if Fuji’s bet on medium format will pay off now that they have set prices at the upper end of FF but not noticeably above it (except for the original GFX 100) and in fact below it in some cases.
Fuji played it smart staying out of full frame I think. They only had Sony in APSC mirrorless to compete with and only Pentax in the lower end of the medium format market. Sony doesn't put as much into their APSC line as they do with the full frame and Ricoh doesn't do a thing in their medium format so Fuji developments in those lines seem to have had good results.
I know a month or two ago my local store still had a waiting list for the D850, that's pretty good for a four year old body I think.
I thought the Z7 looked pretty good on paper except for not being able to have a battery grip when it came out, they fixed that with the 7II. I do think their reluctance to go all in with mirrorless may keep some of their users from switching and if the release a updated D850 I think that will just keep people from switching even longer.
I think Nikon made a mistake with the development of the 58mm .95 lens also. I'm sure it's great but it won't be a big seller and the ROI will be low. They probably would've been better making something unique to the Z mount that was more affordable and useful to a larger number of users like Canon did with the 28-70 F2 and 600 and 800 F11's.
Canon has made it clear the RF mount is their future, they will not be releasing any new EF bodies or lenses.