Originally posted by gokenin see thats my arguement if you are really looking for an upgrade from the APS-C sensor size shouldn't you be looking at Medium Format? why a simple upgrade to FF go all the way
There are more MegaPixels, More Dynamic Range and greater detail in the pics so why stop at FF. To all the people I say bring me a medium format digital camera (but make it cheap
so i can afford it )
Several of the full frame cameras outperform some of the medium formats on most fronts including dynamic range and image quality. The bodies are far cheaper, glass is much cheaper and more readily available, frame rates are usually higher, the bodies are lighter and more feature rich, the gear is much cheaper to rent, the files are easier to work with, etc. - These are just a handful of the reasons many pros prefer full frame over medium format if their client will let them get away with it. Full frame makes for an easier and more profitable job most of the time.
Pentax is counting on the fact that some of these advantages translate well to the arguments for some APS-C cameras over some full frame bodies too, especially for the non-professional. Pentax has elected to (or perhaps more accurately been forced to) stick to this lower hanging but far more abundant fruit in choosing their market segment.
Of course, the advantages of choosing an APS-C system with a full frame camera in the line-up are that if you ever need the higher IQ and performance of a full frame (and many clients require it now) then your flashes and well chosen lenses will move up. Perhaps more importantly, as the new Canon 7D and Nikon D300s illustrate, full frame features tend to move down. Companies with full frame bodies in their line-up tend to knock their top APS-C pitches out of the park.
The honest truth is that I still shoot Pentax because they were among the most affordable options when I bought into the DSLR game and I'm not profitable enough yet to justify migrating my flash and lens collection to a completely different system. I hear the Pentax primes are nice but I don't think they sway many shooters their way with them although I confess that I would use that as my main reason for staying if I had a few of them
. I hate to say it but "affordable entry" and "small" are really the only true advantages I think they have left and when you start to migrate out of their market segment, those advantage go away pretty quickly.
So, think about the Pentax marketing advantages for a second. None of them translate well to full frame. Developing the body and lenses is the easy part. Developing a whole new marketing and filling it with buyers is probably out of Pentax's reach right now. Stranger things have happened but I'll be surprised if we see a full frame Pentax within the next three years.