Originally posted by panoguy 645Z, huh? Who'dathunk?
Ricoh apparently did.
Considering that not all that long ago the price of a 645z would buy you a new car, that much ka ching has to add up kinda quickly.
You know, we keep hearing how stodgy and conservative Ricoh is. That they are not innovative and just resting on old technology.
Yet, every time they release a new product everyone says "What the heck, where did that come from...." They seem to be mastering the art of zigging when everyone else is zagging. Finding an unfulfilled niche and putting a product there.
- Who expected the Q?
- Who expected a professional level APS-C camera (k-3), when everyone was moaning they needed a FF?
- Who expected the HD 20-40?
- Who expected a big push into medium format, both body and lenses?
- Who expected the Theta?
- Who expected the DA Limiteds to be re-done with new coatings?
Which way are they going to zig next?
The camera industry seems to have a lot of problems right now. But Ricoh is the only one whose problem is insufficient production capacity.