Originally posted by JCPentax I had roughly 15-20 minutes to talk about everything, so I tried to hit the highlights. I may have missed a couple of things since I didn't use a prepared script.
John
Thanks for the reply
Pentax always seems to downplay image quality in its marketing. I've griped about it before. Pentax is too modest. Even the K7 marketing material (eg the website) talks about practically everything else other than IQ.
For example the K7 page on the Pentax USA site doesn't even mention excellent IQ once as a feature, or as the outcome of all of the camera technologies.
K-7 - Official PENTAX Imaging Web Site
But you open up any Nikon brochure (eg the one for the D90 or the D5000) and it's the usually amongst the first thing you see emphasized.
Eg this is the first line from the D5000 brochure:
Meet the D5000, a new breed of Nikon digital SLR camera. A wonderful blend of fun, simplicity, and beautiful image quality and then has lots of detail about how its various features give you great IQ.
Or the first dot point of the D90 brochure:
• Incredible image quality using 12.3 effective megapixels, Nikon's D exclusive EXPEED image processing
with lots of talk about 'stunning image quality', with low noise, smooth tones, rich colours, fine details etc etc.
For many photogs, good IQ is what they want to hear. No point in having a laundry list of features if the good IQ message doesn't get out.
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Last edited by rawr; 10-30-2009 at 03:45 PM.
Reason: Added D90 brochure quote, just to labour the point