Originally posted by nickthetasmaniac
To be clear, I don't have an issue with this.
Neither do I. How many genuinely different motor-cars are there in the world? Or wristwatches? Which is the largest, most productive part of any modern multi-national industry? That's right... It's the 'badge-engineering' department!
There may only be ultimately a handful of manufacturers, but as long as they turn out something that is deemed worthy of sale, so be it. I guess the film and motor car analogy is that from time-to-time, a new model is produced that stands out and has characteristics that sets it apart from the run-of-the-mill stuff.
Brands are a big thing and it's very hard to move away from that: packaging can make all the difference. I love Kentmere 100 but I wouldn't choose the box it's in. I also love Foma 400 Action but wouldn't choose the standard packaging either. But put it in its 'retro' box and wa-heyyy!! You're buying into a world long-gone and nicely forgetting the huge industrial conglomeration that gets you there.