Originally posted by FozzFoster Hi all!
I've got a question about people's recollection around the Pentax sale of cameras in the years 1975-76.
That's about 14 years before I was born, so I don't quite remember it..
What's interesting to me is that:
In 1975 Pentax released the K-Mount with the K2, KX, and KM.
These were revolutionary cameras for Pentax. Finally introducing the bayonet.
However, the very next year a new series was released, the M series in 1976 with the MX and ME (also the K1000).
To me, it just seems like so much offering in so little time.
What was the marketing like back then? How did Pentax pitch these 6 cameras? Seems like this would have confused the consumer?
Was it all because of the competition with Minolta just to make the smallest cameras? That warrants 6 cameras in two years?
Did other companies have so many offerings at the same time?
How did the R&D of this even look? To finally re-envision the Pentax brand with a bayonet mount but yet the very next year have a follow up series? Wouldn't that snipe sales away from expected returns on investment?
Seems like there's more to the story and I'm wondering if anyone would like to share
Thanks in advance!
Just got out of high school at that time and wasn't much into cameras. The extent of my camera use was a Kodak 110 that I didn't use much. Didn't get into film cameras until much later. In fact after DSLRs . . .
Here's a magazine article regarding the Pentax K mount release . . .
Note the magazine ad stating that the K2 was the smallest electronic camera . . .
The OM-1 was already released before then and Herb Keppler was talking about it and the possible responses from the other manufacturers. He figured that since Pentax just released their trio, he said he would be surprised if Pentax released anything in the near future.
Cameras at the time of the Olympus OM-1 and OM-2 release. You can see why they shook the industry.
BTW, in the Yoshihisa Maitani interviews, he said that cameras were too big and singled out Pentax.