Originally posted by ChrisPlatt Had it not been marketed just prior to the advent of digital photography
APS might have become quite popular with the average photo consumer.
I recall reading some comments from a former Kodak employee. He said Kodak did, in fact, forecast digital photography taking over. They had their own internal projections and timeline, and APS was intended to neatly bridge that transition from film to digital. Their timeline had a couple of problems, though. First, APS was delayed and reached the market several years later than they intended. Second, they predicted that digital cameras would come in slowly and displace film for the masses by about the year 2020!
Shooting APS today is an interesting lesson in the impermanence of all things. Cameras and cold-stored film are easy to find, and processing is still available. However, the whole time you know you're shooting with cameras that are effectively non-repairable and for which no replacements will ever be made, using up film that's aging and won't ever be made again. On the one hand, it has no future. On the other hand, if you ever wanted to play around with them it's now or never.
Things are much brighter for 135 format. In the last few weeks I've noted: Kodak bringing back Ektachrome, Ferrania bringing back P30, Bergger introducing Panchro400, and ADOX announcing construction of a new factory to produce "paper, chemicals and photographic film".