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01-16-2009, 10:54 PM   #1
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A Catalog From The Late 60s

I have this old catalog. The cover has the Yashica J-5 I learned to shoot photography with -- along with the very sharp f/1.8 lens I still use with K10D.

It has some Pentax stuff along with every thing else that was sold in the late 60s.

I'm attaching the PDF. It needs to be rotated clockwise when you open it, but then it's readable.

Figured some people might enjoy revisiting their past desires.

If you like it, do a right click save. This probably won't always be available from this post.




With all the positive feedback, I've released the Deluxe Edtion This is a 12mb PDF.

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File Type: pdf camera_ad.pdf (1.18 MB, 578 views)

Last edited by konraDarnok; 01-17-2009 at 04:06 PM.
01-17-2009, 07:28 AM   #2
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Thanks for this. I like looking at old camera ads and stuff, and this fits the bill.
01-17-2009, 11:11 AM   #3
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A fun read, thank you!
01-17-2009, 12:00 PM   #4
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Oh wow, this is great! Thank you!

So interesting what was contemporary at any given time - as with everything else vintage, there are things that tend to survive to today, and things that do not. And there are the older technologies, and the newer ones coming in... So interesting!

01-17-2009, 02:44 PM   #5
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this is awesomeness, will have to go through the whole thing in more detail when i have time
01-19-2009, 08:26 AM   #6
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Great to look at. At one time or another I bought the Miranda, Nikon F Photomic, Nikkormat, etc. Great memories.
01-19-2009, 08:46 AM   #7
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can someone figure out what the current cost of items listed in the catalogue is?

ie, adjusted for inflation.

my hypothesis is that photographers today, with the exception of digital medium format guys, pay less for photography as a whole compared to 1960.
01-19-2009, 09:04 AM   #8
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I think you're right Gooshin, I remember my Dad saying his $6000/yr teachers salary in 1961 was about the same as about $50,000 today. If that's anything close to true, the price of the Takumar 85mm f1.9 at $117.99 is high compared to a comparable 77mm Limited at about $599.00.

Using the following calculator The Inflation Calculator that lens would be around $820.00 in 2007. That's assuming the inflation % calculations they use are close to accurate.

great PDF btw. fun to read!

01-19-2009, 10:57 AM   #9
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My grandfather's Mamiya C3 was in there for $139. That's what they are going for on ebay give or take $40 bucks.
01-20-2009, 08:01 AM   #10
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Being a couple decades away from even being alive at the time this catalog was printed, what is most striking to me is the sheer amount of choice. This place seems to carry pretty much every brand in existence! Today in any given store there's probably only Nikon, Canon and the token "third choice" (probably Olympus, Sony OR Pentax)
01-20-2009, 08:10 AM   #11
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QuoteOriginally posted by Peter Zack Quote
I think you're right Gooshin, I remember my Dad saying his $6000/yr teachers salary in 1961 was about the same as about $50,000 today. If that's anything close to true, the price of the Takumar 85mm f1.9 at $117.99 is high compared to a comparable 77mm Limited at about $599.00.

Using the following calculator The Inflation Calculator that lens would be around $820.00 in 2007. That's assuming the inflation % calculations they use are close to accurate.

great PDF btw. fun to read!
That also means 3 rolls of 36-exposure Kodachrome would have set you back the equivalent of $72 or so. Think about that the next time you're going to complain that film is so expensive today
01-20-2009, 08:52 AM   #12
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QuoteOriginally posted by Erik Quote
Being a couple decades away from even being alive at the time this catalog was printed, what is most striking to me is the sheer amount of choice. This place seems to carry pretty much every brand in existence! Today in any given store there's probably only Nikon, Canon and the token "third choice" (probably Olympus, Sony OR Pentax)
I miss that Erik. I had a favourite hang out in the late 1970's, 1980's and early 90's till the store closed. It was full of shelves of everything you could think of. Used gear and brand new. All brands. The place was a mess. Boxes piled up everywhere and gear laying around, even on the floor. You could go behind the counter and dig through stuff to see what you could find. Got some great deals there. Stuff the owner bought new, went on the back of the shelf and was lost till a customer found it. Back then Pentax was a big brand and there was a ton of stuff in the stores.

Online shopping is boring compared to those days.
01-20-2009, 12:08 PM   #13
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It always makes me wonder what I'd be shooting with in a given time period.
01-20-2009, 12:15 PM   #14
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I'd posted this before, and now I may get inspired to scan in all the pages: the B&H ad from '85


even larger available here: b&h 85 ad on Flickr - Photo Sharing!
01-20-2009, 01:51 PM   #15
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QuoteOriginally posted by Erik Quote
That also means 3 rolls of 36-exposure Kodachrome would have set you back the equivalent of $72 or so. Think about that the next time you're going to complain that film is so expensive today
I noticed that when I was scanning prints form that era -- with the included photo lab advertising card for 5x7 enlargements for *only* 2 dollars.
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