Originally posted by John Poirier As a retired professional I've done regular solo shows at various galleries in my region. Also a goodly number of group shows. My shows are of what I considered my personal work when I was a working pro. I have sold a reasonable number of prints. I would not try to make a living from it. Very, very few "fine art" photographers make substantial incomes from print sales. They make most of their money from day jobs, from commercial work, of from teaching photography.
I've slowed down a lot and in future expect to do one or two shows a year at local galleries. I can do the photography but the travel and schmoozing to market my work to major urban galleries is more than I care to take on at this stage in life. However, I intend to continue making prints to please myself. For me a good print is a much more true expression of photography than an "image" on a (usually uncalibrated) monitor.
Incidentally, much of my work is on FF digital. I continue to shoot film because I enjoy the process, including messing around with old cameras. Some of the film work is good enough to show, but usually as 12x18 prints from 35mm rather than the 24x36 prints I can easily pull from FF digital. There's nothing wrong with a good 12x18 print, but these days catching audience attention is more a matter of large size than of whether the image has anything interesting to say. Once you have peoples' attention, some begin to see the qualities in pictures that make them worth hanging on their walls and revisiting many times. From my perspective, that is what has made selling my prints worthwhile.
In terms of your image, jellygeist, it's colourful and probably saleable. If it's of a well-known local landmark, that increases the odds of sales. That sort of thing can be sold at local arts/crafts fairs. Cards can also work for shots in this style. However, a single image is unlikely to carry much weight in marketing prints. As a standalone image you might get paid peanuts for it from a stock agency. If you want to sell prints, in my view the image should be part of a body of work that demonstrates that your picture is an example of a consistent artistic vision rather than a fluke.
You may want to look around and see what people are charging for prints at fairs in your area. You will probably find that a lot of them are selling cheap and nasty prints for barely enough money to cover printing and framing expenses, with nothing for their time or operating costs. It's up to you to decide whether you want to compete in that market or aim higher.
Thanks for your thoughtful reply.
I don't plan on making any sort of living off of it, but it'd be nice to have my pictures out there in the physical world. Having at least one gallery show in my lifetime would be the highest I'd ever shoot for. Maybe a book since I get a little conceptual with my shooting sometimes.
I definitely don't want to sell cheap. My subject matter doesn't really fit into that market...which is fine, I'm not disparaging that market at all.
I originally set the price at $125 CDN, but I eventually decided that was a bit outrageous so I reduced it to $80 (I "took it out of the frame"). I advertised it on Instagram where the shot originally became popular.
I think what I might do is scrounge up enough money to put together a portfolio and shop it around. Maybe selling prints after only shooting seriously for about a year is a bit of silly hubris, but you only live once.