Originally posted by Jonathan Mac I'm really not sure about this. I imagine the scenario with Acros was that they approached Ilford and said "this is the formula that we have and this is the ingredient we can't get. Can you do anything with it to produce something as close as possible and for a price that would make sense in the current market?" That would make sense to me. If Fujifilm had done the re-formulation them selves then I don't think they'd have asked Ilford to produce it.
In the case of colour film, who are they going to approach to do that for them? Unless Ilford are getting back into colour then I doubt it'll happen.
I understand your doubtfulness and you're not wrong. it's very much a rose-colored glasses take.
Fuji still does have some color film production lines and good R&D, so I imagine they would make a reformulation themselves. I don't really see a problem there.
They might have even have an empty production line if they didn't resort to chugging out more C200 to motivate them to do so.
However as you state, it needs to make sense in the current market. If they think it will turn a (significant) profit for them, we'll see something down the line is my hope.
The time of Fujifilm priding themselves on being a film manufacturer, or doing this out of some sense of prestige are long gone obviously.