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09-24-2009, 03:31 AM   #1
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Pentax wins European Camera of the Year!

So the Year is 1983 and the camera is the Super Program...




09-24-2009, 03:46 AM   #2
Ash
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Very nice blast from the past ad.
Thanks for sharing it.
09-24-2009, 05:16 AM   #3
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I got the shoulder strap for that award, but on a different camera:
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09-24-2009, 09:33 AM   #4
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like frank i keep one..

..


09-24-2009, 10:04 AM   #5
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Nesster, I take it this was a double-truck ad hence the vertical split in the middle. My first thought was the photographer did a masterful job of masking the reflection of his camera in the lens element. Then I thought "E?" What a strange way to show the Euro Cam of the Year logo.
09-24-2009, 10:54 AM   #6
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Yes, inside front cover, so there's a slice that's inaccessible
09-24-2009, 12:09 PM   #7
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Ah, I really always did have a soft spot for the Super Program. When I was younger the finder not being up to ME Super standards wasn't such a big deal, but it otherwise pretty much fixed all the annoyances. They really could have put in a real shutter speed dial any time, though.

Very handsome for a chrome camera when they were new, too, though still maybe not as cool as a Super A.
09-24-2009, 04:02 PM   #8
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I love how Pentax uses "super" as a prefix/suffix denoting "better than the last one"

10-01-2009, 04:58 PM   #9
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It's fun to see that ad again. The Super Program (w/ winder attached) was a wonderful camera to use, and very comfortable even with tele lenses.
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