Yeah, I just realized that too. I clicked on the support page and spoke to a customer service rep through the live chat system and was told that from what he knows, pentax is not selling the 01 prime as an individual item yet. I showed him the link and he said to try and purchase and see if it goes through. Maybe pentax is getting ready to sell them, since there's a price and all listed. I found this through google by typing in 01 prime lens pentax. I'm guessing pentax created the page and will link it back to the lenses page when they launch.
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