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DA 35mm 2.4 for $181.95 @ B&H ...down from $216.95
Posted By: tjwaung, 08-03-2013, 02:32 AM

Pentax 35mm DA L F2.4 AL Lens21987 B&H Photo Video

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08-07-2013, 08:10 AM   #2
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I asked elsewhere and got no response, so I'll try here...

I was under the impression that any discounted prices on lenses in the US must be approved by Pentax due to MAP, so that would make this deal "official". However, I'm having difficulty finding this price outside of B&H and Adorama, not even on the Pentax Webstore. The rebate is not mentioned in the rebate section of the Pentax website either.

So I'm just confused/curious--is this an official Pentax instant rebate that I can get anywhere I buy the lens, or what?

18 months ago, I would just call it a sale or competitive pricing between the two big NYC photo shops, but with the minimum pricing policy, I just don't get it.
08-07-2013, 08:31 AM   #3
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I think your question is more relevant to mail-in rebates. An "instant" rebate in this case means the retailer offers the item for you at a lower price to begin with, no mater what the agreement (MAP or otherwise) is between the retailer and the factory. I would think other retailers would also lower their prices, but certainly are not obligated to do so.
08-08-2013, 08:56 AM - 1 Like   #4
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We were talking yesterday about Gastown Photo in Vancouver, BC, Canada. Price is $170 for this same lens all the time. Welcome to Gastown Photo

Or there's the Pentax smc DA 18-55mm F/3.5-5.6 AL WR for $170 also


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