Originally posted by LaurenOE I think some retailers know, that the next "Pentax dSLR" will be a "Ricoh" and they know it won't sell as well as a "Pentax" because no one really knows (or cares about Ricoh).
Naturally, retailers are trying to get as many sales and brand loyalty in place before the "crash" when Ricoh does the switch over.
Ricoh is doing it's best to put cameras in the hands people who are "along for the ride", however, Ricoh is mistaken that people think Pentax cameras "are" Ricoh cameras.
I think retailers know how much Pentax means to the people that actually buy Pentax.
Nowhere on the web do I see ANY K3 being called a "Ricoh".
If Ricoh stays true to their form, they are not happy with that.
I see Ricoh forcing the issue in the coming months/year.
So if I was a retailer, I too would be trying to sell as much gear as possible before the "brand" Pentax disappears.
The few people who think that Pentax doesn't matter will be the only ones who are going to buy Ricoh cameras.
When that happens, Ricoh will scratch their heads and wonder why their sales have tanked.
As a retailer, you don't want to be caught in a marketing misstep.
I think Ricoh is about to embark on such a misstep in 2014.
Besides the few of us who still remember when Ricoh made cheap low-end cameras, I don't think many will care whether the cameras say Pentax or Ricoh or both. When I was in high school, I could not afford ANY camera and the school had one 35mm camera, a Ricoh SLX 500. For two years I took the majority of the photos that appeared in our yearbook with that camera and a 50mm/1.8 Rikenon lens, and a cheap no-name 135/3.5 with an aperture that had to be manually opened to focus, then manually stopped down to working aperture before you took the picture. You can imagine action shots were quite a challenge. I think I will survive having five letters I don't care for printed on the back of my camera. If the cameras are good and the lenses still fit, they can call it Poop and their sales will be fine.