Adorama has just rolled out a host of Pentax savings. The coupon codes referenced below should be entered at checkout under "payment and billing address". These deals are valid through 6/18/2014 6/30/2014.

** Save $150 with coupon code PENTAXJUNE, free shipping and 4% Adorama rewards included on these lenses:

Pentax 43mm F/1.9 Pentax SMCP-FA 43mm f/1.9 Lens, Black 20180
Pentax 77mm F/1.8 Pentax SMCP-FA 77mm f/1.8 Lens, Black 27980
Pentax 200mm F/2.8 Pentax DA 200mm f/2.8 ED (IF) SDM Lens f/Sigma 21700
Pentax 16-50mm Pentax SMCP-DA 16-50mm f/2.8 ED-AL (IF) SDM Lens USA 21650
Pentax 50-135mm Pentax SMCP-DA 50-135mm f/2.8 ED (IF) SDM Lens 21660
Pentax 60-250mm Pentax SMCP-DA 60-250mm f/4 ED (IF) SDM Lens 21750


** Save $100 with coupon code PENTAXJUNE, free shipping and 4% Adorama rewards included on these lenses:

Pentax 14mm F/2.8 Pentax SMCP-DA 14mm f/2.8 ED IF Lens f/Sigma 21510
Pentax 31mm F/1.8 Pentax SMCP-FA 31mm f/1.8 AL Lens, Black 20290
Pentax 55mm F/1.4 Pentax SMCP-DA* 55mm f/1.4 SDM AF Lens f/Pentax #21790 21790
Pentax 50mm F/2.8 Pentax D-FA 50mm f/2.8 Macro Auto Focus Lens 21530
Pentax 70mm F/2.4 PX7024AFDH* : Buy or Learn at Adorama
Pentax 12-24mm Pentax SMCP-DA 12-24mm f/4 AL (IF) Lens 21577
Pentax 17-70mm Pentax SMCP-DA 17-70mm f/4 AL (IF) SDM Lens 21740
Pentax 20-40mm PX2040AFDA* : Buy or Learn at Adorama
Pentax 18-270mm Pentax SMCP-DA 18-270mm f/3.5-6.3 ED SDM Telephoto Zoom Lens 21497


** Save $75 with coupon code PENTAXJUNE, free shipping and 4% Adorama rewards included on these lenses:

Pentax 35mm F/2.8 PX3528DAMH* : Buy or Learn at Adorama
Pentax 100mm F/2.8 Pentax D-FA 100mm f/2.8 Macro WR AF Lens with Hood #21910 -USA- 21910

** Save $50 with coupon code PENTAXJUNE, free shipping and 4% Adorama rewards included on these lenses:

Pentax 10-17mm Pentax SMCP-DA 10-17mm f/3.5-4.5 (IF) Lens 21580
Pentax 15mm F/4.0 PX154AFDH* : Buy or Learn at Adorama
Pentax 21mm F/3.2 PX2132AFAH* : Buy or Learn at Adorama
Pentax 40mm F/2.8 PX4028AFDH* : Buy or Learn at Adorama
Pentax 50mm F/1.4 Pentax SMCP-FA 50mm f/1.4 Lens Standard AF Lens #20817 20817

[Adam]

Here's a link to all the deals on one page:
Pentax Promo

[pgauti]

French delivery available !!!

[seventysixersfan]

I'm still disappointed and bitter about the current prices of new Pentax lenses after the big price hike of 2012. Before April 2012, you could order from B&H or Adorama the DA 14mm for $699 -- while today's drop to $846 is better yesterday's price of $949, it's still $150 more than the pre-MAP pricing. And FA 31 used to go for $989 back then (compared to today's sale price of $1200), the DFA 100 WR was $600 (today $771), DA 16-50 was $800 (today $1146), DA 50-135 was $850 (today $1246), etc. etc.

See the blast from the past comparison: Brutal Pentax Lens Price Increase: 15-90% - Pentax News - Pentax Camera Forums

I'm not saying that I'm ungrateful for, or not welcoming of, any kind of price reduction, it's just that even with today's special sale prices, these aren't exactly knock-my-socks-off money saving deals... Nevertheless, it's better than not getting any kind of discount at all.

---------- Post added 06-11-14 at 05:23 PM ----------

Could it also be possible that the greater discounts ($150) on certain lenses may signal that those lenses could be replaced by HD versions in the near future?

FA 43 or FA 77 with HD coating and quick shift would be awesome!

[DSims]

FA 43 or FA 77 with HD coating and quick shift would be awesome!

I think they're only going to change the coating, but you never know! In fact, for some reason I'm more willing to believe they'll add WR than Quick Shift. And don't forget the FA31!

[SpecialK]

I'm still disappointed and bitter about the current prices of new Pentax lenses after the big price hike of 2012.

Me, too. On the other hand, Canikon prices are no better and frequently much worse, though I can't say if they had a similar price hike recently.

[Cowboy]

FYI

Tried to buy a 20-40 and a 60-250 this morning (6-17). Could not apply the discount code for either.

Called Adorama re the 60-250, and was told by "Meyer" that the best he could give me was $100 off...not the $150 in the description.

[Parallax]

FYI

Tried to buy a 20-40 and a 60-250 this morning (6-17). Could not apply the discount code for either.

Called Adorama re the 60-250, and was told by "Meyer" that the best he could give me was $100 off...not the $150 in the description.

I would PM member Helen Oster. She is a forum member and the Adorama rep here. Helen Oster - View Profile - PentaxForums.com

[Outis]

I'm new to the world of camera equipment sales-- how do these discounts compare to what you tend to see around, say, Black Friday, or other times of the year?

[DeadJohn]

I'm new to the world of camera equipment sales-- how do these discounts compare to what you tend to see around, say, Black Friday, or other times of the year?

I paid $850 for my 16-50 last Black Friday. It's now $1150 with the coupon "sale" applied. This is an extreme case because the 16-50 is a good lens but has a crazy MSRP.

[mee]

I paid $850 for my 16-50 last Black Friday. It's now $1150 with the coupon "sale" applied. This is an extreme case because the 16-50 is a good lens but has a crazy MSRP.

The non-sale markup on Pentax lenses almost warrants a small stock market system of buying a bunch on sales, then reselling for profit when not. Might be possible to fund retirement that way with all of the waves they make in pricing.

I wish they went back to pre 2012 pricing.. in the end, this drives me more towards the small 3rd party lineup and used market.

[Kameko]

I had a mini heart attack a second ago when I saw that Adorama's sale price on the 14mm is almost $200 more than Broadway Camera. I really don't understand why US prices are higher than Canadian.

[Biro]

Let's just say I'm thankful that I pretty much completed my Pentax lens lineup prior to the 2012 price hikes. Today, I might consider the odd deal on a Sigma for K-mount but that's about it. If one of my DA* lenses bit the dust, it simply would not be replaced. On the other hand, the number of high-quality, fast primes that I've purchased new for micro four-thirds in the $250-$350 range is staggering. True, the best, fast zooms for micro four thirds are just as expensive as DA* zooms. But I can get by without them just fine.

[Adam]

FYI these deals have all been extended by Adorama through 6/30. Enjoy!

Pentax Promo

[Cowboy]

FYI these deals have all been extended by Adorama through 6/30. Enjoy!

Pentax Promo

Wrong. Code does not work and customer service will not honor the discount.