Originally posted by Al_Kahollick I'm afraid you couldn't be more wrong. You don't become the "Official" anything of anything (insert your own product / company) without promising sales and/or service above and beyond the average retailer,
If BrandShop got preference Ricoh's regular retailers such as B&H and Adorama would drop the line. The Webstore actually gets less service and specials from Pentax than their primary Dealers.
Originally posted by Al_Kahollick this is why Pentax USA steers their business there!
Pentax does not steer business there.
Originally posted by Al_Kahollick BrandSmart/SureSource is surely on the inside track as far as stock replenishment goes,
They're a Dealer just like anyone else, subject to the same volume discounts and direct-order rules. They pay RIAC for the right to market Pentax gear, not the other way around, and make profit (or loss) on their sales of Pentax items, just like any Dealer. Pentax gets none of that. RIAC makes its profit selling camera gear to Dealers, not selling camera gear to consumers.
Originally posted by Al_Kahollick UNLESS they're somehow in default of their agreement with Ricoh. As I stated earlier, something is fishy when on-line retailers start changing their name.
You are just wrong. BrandShop is one of a group of
eCommerce companies owned by a Hedge Fund / Private Equity company(VSS). Such operators change the dba names of their operating companies frequently in order to promote the brands as they develop them. The corporate name remains SureSource, LLC.
Originally posted by Al_Kahollick B+H and Adorama carry ALL manufacturers of camera gear, so I'm guessing since Pentax is a smaller percentage of their sales, the amount of warehouse space allotted to Pentax is smaller as well, yet they don't seem to suffer the same inventory problems as the webstore.
B&H and Adorama are massive, old companies that dealt by mail-order catalog long before the internet. They're just better companies than BrandShop.
Originally posted by Al_Kahollick You are right about one thing, Ricoh has no interest in running a retail operation, it's just not that profitable, better to contract that part of the business out.
Many camera companies such as
Nikon operate their returns resale, overstocks, accessories and branded garment merchandise operations through BrandShop but do their own, in-house Webstore, Pentax just chooses to do the entire thing through BrandShop.
Originally posted by Al_Kahollick Ricoh likely inherited the webstore deal from Hoya / Pentax, so they may not be to blame for this mess, but I suspect they're not getting what they're paying for!
They're getting precisely what they pay for - every bit of it.
Google SureSource llc and BrandShop. Then read the parts of their corporate website that link up. It's actually pretty interesting.
Caterpillar, Hershey Chocolate, etc.
I'm critical of BrandShop more than RIAC. RIAC does not have the skill or personnel to operate a webstore and they don't maintain a retail warehouse inventory to sell at retail. They don't maintain a parts inventory to supply the public. They contract out their web design. For a time they contracted out their customer service 800 numbers (that might have changed).
Gradually RIAC is rebuilding the corporate infrastructure that Hoya destroyed - they doing much better, but there remains a lot to do. Most of what they've done we don't see. They'll get to the webstore eventually.
Last edited by monochrome; 01-04-2015 at 07:28 AM.