Originally posted by fuent104 That's a great ad.
What makes it more so is the restraint on hyperbole in the wording. It's hard to imagine a contemporary advertising copy-writer holding back the superlatives or resisting the temptation to cloak it in meaningless jargon. A lot has changed in the past 35 years, mostly that we've collectively got a lot too smart for our own good.
I've watched the prices for these lenses over the last few years, but I kept telling myself I had the DA14 and 15, so another lens in that FL would be a waste...