Originally posted by jeffshaddix Adam, can you shed light on why these sales are happening? They seem to me to be significant historic lows for a lot of lenses, and I don't consider February to be a typical sale season. Is it just hype before the FF launch? Clearing out old stock for a new round of 4K lenses instead of HD?
We've been enjoying everyday low prices for the past several months on lenses. It's likely just a natural result of demand and pressure from the competition.
What's more interesting is the lack of blowout deals on more recent cemera bodies like the K-3, but I'd say it's still hard to complain.
Adam
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