Originally posted by 6BQ5 The prices are already pretty low. Not sure how much lower they can go and still have healthy margin.
I bought the K-5II + 18-135WR bundle for 800 on BF weekend 2013, day before it was listed at 1200 dollars.
The K-5II alone dropped to 600 that weekend.
I bought the bundle figuring I could sell the lens for 300 easily, thus making the K-5II only around 500 out of pocket. That didn't happen, I discovered the lens was really nice and ended up keeping it.
That said.. B&H and Adorama offered this price, neither of them screamed or folded. This was a month after the K-3 was launched so it was a blowout. I know the price can go lower, but the K-3 didn't share the same experience -- they kept the price high and instead tried to pull buyers in by offering larger bundles. A similar situation occurs with game console makers, instead of lowering the price, they offer bundles thus giving the illusion that their product has more value (instead of cutting the price which they very well could and making it look like the item is worth a lot less on its own).
What we've seen over the past 4 or 5 years have been several different ideas and methods to pricing by Ricoh as they attempt to discover where exactly Pentax exists in the market. They've gone 'dirt cheap', they've gone 'premium' back and forth. Yen to dollar valuation doesn't explain it away since they've admitted as such in interviews if one reads carefully. But, yes, the prices could go lower. We're just used to Nikon and Canon hyperinflated pricings and compare off of that. Pentax, in the past, has shown there is a fairly considerable markup on these products (even their own).
But, like I said, I don't think they're trying the 'dirt cheap' route again anytime soon. In the latest interview they said they viewed themselves as a "premium" manufacturer. So I think that means keeping the prices inflated, and offering bundles.