Originally posted by monochrome I suspect (without any real information) that Ricoh runs on a leaner inventory that HoyaTax did, thus a 30% discount to generate incremental revenue is not a good marketing decision.
Well I'm not sure they always have.. they had big sales in 2012 and 2013 and were Ricoh owned at the time. But, regardless, today they do seem to be
much more hesitant on lowering price to increase sales. Sure we are all just guessing, but my guess is probably a mixture of leaner inventory and simply not wanting to look like the 'cheap' option in the DSLR market. As in, low cost must mean low quality that some seem to correlate.
I think the era of big discounts really might be over.
That said, it does mean it is OK to buy whenever one really sees the 'need' versus waiting for a weekend out of the year.. So there is somewhat of an advantage too (looking for the rainbows in the rain hehe
).