Whoa- $1500 off the 645Z!

Whoa- $1500 off the 645Z! · 10:46 AM

It's the start of a new month, and the Pentax 645Z just dropped by $1500 to $5496.95 at major US stores, down from the regular price of $6996.95.

Pentax 645Z Medium Format Digital SLR Camera Body 16599

Adorama is offering 4% back in gift card rewards on top of this ($219.88)

Price is also available at B&H and Amazon.

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Fcsnt54 · 10-01-2017, 11:14 AM

Wow, i wonder why they are dropping the price that low?

Adam · 10-01-2017, 11:16 AM - **1 Like**

Originally posted by Fcsnt54

Wow, i wonder why they are dropping the price that low?

My guess would be to sell more of them

Fcsnt54 · 10-01-2017, 11:19 AM

Originally posted by Adam

My guess would be to sell more of them

Here i was thinking there were new things to come, and they wanted to reduce inventory.

**monochrome** · 10-01-2017, 11:29 AM

Originally posted by Fcsnt54

Here i was thinking there were new things to come, and they wanted to reduce inventory.

Maybe there’s something bigger coming

aurele · 10-01-2017, 11:33 AM

Originally posted by monochrome

Maybe there’s something bigger coming

Not ... say ... joke ... breath .... pffff pfff pfff ....

rawr · 10-01-2017, 12:05 PM

Only $5496.95! Practically giving them away.

Not unexpected. The 645Z is over 3 years old now, and the world has a lot more 42 MP, 45MP and 51MP cameras today than it did in 2014.

Adam · 10-01-2017, 12:33 PM

Wouldn't be surprising if they refreshed the 645Z in 2018. I wonder what sensor they'll pick...but around 100MP would make sense.

mee · 10-01-2017, 05:24 PM

Originally posted by Adam

Wouldn't be surprising if they refreshed the 645Z in 2018. I wonder what sensor they'll pick...but around 100MP would make sense.

Yes I think we'll see 100 MP too.. 80MP bare minimum.

It is amazing to me thinking about the 645D not but 4 or 5 years ago and how it seemed unreal to have such a high resolution sensor in camera.. now that seems to be the baseline (not considering physical sensor size).

CarlG · 10-02-2017, 10:20 AM

Getting ready for the silver edition, probably, like with their other models.

Fcsnt54 · 10-02-2017, 04:19 PM

Originally posted by monochrome

Maybe there’s something bigger coming

Id be fine if there was something a little smaller coming

surfar · 10-03-2017, 12:50 AM

My guess its in response to Fuji making their MF very "affordable" right now.

Adam · 10-04-2017, 12:46 PM

Now Adorama is also offering 4% back in rewards on top of the instant rebate. The battle is on!

paulster · 10-04-2017, 01:50 PM

They do the 4% in rewards pretty often on the 645Z. I got it on mine a couple of years ago, but it's nice to see the price coming down regardless.

postnobills · 10-05-2017, 07:02 AM

Under normal circumstances, and with other brands, I would view this as the normal approach to the end of the marketing cycle before the new model came out.

In the case of the 645z, which essentially had no marketing, at least in the US, I'm not so sure. Pentax seems to have so little interest in the 645z I'm left wondering how much motivation exists to produce a successor. Particularly with the slow pace of new lens development.

Of course, you could argue that the 645D wasn't pushed all that hard either, and we did get a 645z.

Regardless, I think I would prefer to see an increased/improved support presence and some new modern lenses more than a new body.

Adam
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10-01-2017, 11:16 AM - 1 Like	#3
Adam Administrator Site Webmaster Join Date: Sep 2006 Location: Arizona Photos: Gallery \| Albums Posts: 51,608 Original Poster	Originally posted by Fcsnt54 Wow, i wonder why they are dropping the price that low? My guess would be to sell more of them Adam PentaxForums.com Webmaster (Site Usage Guide \| Site Help \| My Photography) PentaxForums.com server and development costs are user-supported. You can help cover these costs by donating or purchasing one of our Pentax eBooks. Or, buy your photo gear from our affiliates, Adorama, B&H Photo, KEH, or Topaz Labs, and get FREE Marketplace access - click here to see how! Trusted Pentax retailers:

10-01-2017, 12:33 PM	#8
Adam Administrator Site Webmaster Join Date: Sep 2006 Location: Arizona Photos: Gallery \| Albums Posts: 51,608 Original Poster	Wouldn't be surprising if they refreshed the 645Z in 2018. I wonder what sensor they'll pick...but around 100MP would make sense. Adam PentaxForums.com Webmaster (Site Usage Guide \| Site Help \| My Photography) PentaxForums.com server and development costs are user-supported. You can help cover these costs by donating or purchasing one of our Pentax eBooks. Or, buy your photo gear from our affiliates, Adorama, B&H Photo, KEH, or Topaz Labs, and get FREE Marketplace access - click here to see how! Trusted Pentax retailers:

10-04-2017, 12:46 PM	#13
Adam Administrator Site Webmaster Join Date: Sep 2006 Location: Arizona Photos: Gallery \| Albums Posts: 51,608 Original Poster	Now Adorama is also offering 4% back in rewards on top of the instant rebate. The battle is on! Adam PentaxForums.com Webmaster (Site Usage Guide \| Site Help \| My Photography) PentaxForums.com server and development costs are user-supported. You can help cover these costs by donating or purchasing one of our Pentax eBooks. Or, buy your photo gear from our affiliates, Adorama, B&H Photo, KEH, or Topaz Labs, and get FREE Marketplace access - click here to see how! Trusted Pentax retailers:

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10-01-2017, 11:14 AM	#2
Fcsnt54 Veteran Member Join Date: Nov 2015 Location: California Posts: 621	Wow, i wonder why they are dropping the price that low?

10-01-2017, 11:19 AM	#4
Fcsnt54 Veteran Member Join Date: Nov 2015 Location: California Posts: 621	Originally posted by Adam My guess would be to sell more of them Here i was thinking there were new things to come, and they wanted to reduce inventory.

10-01-2017, 11:29 AM	#5
monochrome Loyal Site Supporter Join Date: Mar 2008 Location: Working From Home Photos: Gallery \| Albums Posts: 26,276	Originally posted by Fcsnt54 Here i was thinking there were new things to come, and they wanted to reduce inventory. Maybe there’s something bigger coming

10-01-2017, 11:33 AM	#6
aurele Veteran Member Join Date: Jan 2011 Location: Paris, France Photos: Albums Posts: 3,217	Originally posted by monochrome Maybe there’s something bigger coming Not ... say ... joke ... breath .... pffff pfff pfff ....

10-01-2017, 12:05 PM	#7
rawr Veteran Member Join Date: Jun 2009 Posts: 11,913	Only $5496.95! Practically giving them away. Not unexpected. The 645Z is over 3 years old now, and the world has a lot more 42 MP, 45MP and 51MP cameras today than it did in 2014.

10-01-2017, 05:24 PM	#9
mee Veteran Member Join Date: May 2010 Posts: 7,403	Originally posted by Adam Wouldn't be surprising if they refreshed the 645Z in 2018. I wonder what sensor they'll pick...but around 100MP would make sense. Yes I think we'll see 100 MP too.. 80MP bare minimum. It is amazing to me thinking about the 645D not but 4 or 5 years ago and how it seemed unreal to have such a high resolution sensor in camera.. now that seems to be the baseline (not considering physical sensor size).

10-02-2017, 10:20 AM	#10
CarlG Veteran Member Join Date: Jul 2009 Posts: 417	Getting ready for the silver edition, probably, like with their other models.

10-02-2017, 04:19 PM	#11
Fcsnt54 Veteran Member Join Date: Nov 2015 Location: California Posts: 621	Originally posted by monochrome Maybe there’s something bigger coming Id be fine if there was something a little smaller coming

10-03-2017, 12:50 AM	#12
surfar Pentaxian Join Date: Jan 2015 Location: mid nth coast,nsw Photos: Gallery Posts: 6,144	My guess its in response to Fuji making their MF very "affordable" right now.

10-04-2017, 01:50 PM	#14
paulster Senior Member Join Date: Apr 2016 Location: Los Angeles Posts: 159	They do the 4% in rewards pretty often on the 645Z. I got it on mine a couple of years ago, but it's nice to see the price coming down regardless.

10-05-2017, 07:02 AM	#15
postnobills Forum Member Join Date: Jul 2017 Photos: Gallery Posts: 51	Under normal circumstances, and with other brands, I would view this as the normal approach to the end of the marketing cycle before the new model came out. In the case of the 645z, which essentially had no marketing, at least in the US, I'm not so sure. Pentax seems to have so little interest in the 645z I'm left wondering how much motivation exists to produce a successor. Particularly with the slow pace of new lens development. Of course, you could argue that the 645D wasn't pushed all that hard either, and we did get a 645z. Regardless, I think I would prefer to see an increased/improved support presence and some new modern lenses more than a new body.