I just got another email from
B&H. It used to be that none of their ads had anything Pentax in them at all, or so it seemed. Now there seems to be something Pentax featured in quite a few of the emails and ads I get.
For example, the current one has an article linked on Pancake lenses. The two in the photo are the DA40 limited and the new Canon 40 copy-cat lens. When you go to the actual article this is what you see. Despite their efforts with photoshop that's a K-01 and a 40XS in that picture. The article then details pancake lenses and the first company profiled is Pentax.