Welp, you won't hear too many iOptron complaints out of me. A CEM-25P is my first and so far only mount, I'm running 17 pounds on it and getting sub-second RMS guiding if I'm careful about the balance and it's a good night.
For me a huge win for the center-balanced equatorial is the portability and ease of setup. Until I got narrowband gear I pretty much had to drive out every single time I wanted to image. I am actually thinking about future-proofing myself with a CEM-70 but bate at the idea of hauling all that weight around and setting it up time and again. A -40 is just about right for my needs, though I'll probably start out right at the reasonable astrophotography weight limit for that mount.
I have gotten excellent support out of iOptron, too.
I would be shocked if you couldn't get pin-sharp 30s subs off a -40, I've gotten acceptable unguided results at 60 seconds out of my -25P (e.g.
here and
here). And I've seen more than one claim of 5- and even 10-minute subs.
The -40 is indeed USB-controlled, though apparently they use the FTDI chipset to change over to RS-232 internally (so if you're on Windows, you have to install those drivers, or so I've read). I really, REALLY like the cable management features through the saddle, so that any USB connection between on-scope gear such as a camera needn't have a cable swiveling around externally. Almost perfect for me, although I wish that were a USB 3.0 connection. However since you can run your own cable in through either the DEC or RA axle and up out the central hole in the saddle, it's not a deal-breaker for me, especially since I would plan to mount the scope computer (Pi) on the mount rather than swinging 'round with the scope, so I'll have to run the autofocus wiring through there anyway.