Originally posted by Jodokast96 You do realize TI was huge way before they started doing anything like this, right? They did it because they could afford to. You don't really think they make their money selling calculators, as opposed to their massive defense contracts (among other things)?
Yes, TI's calculators only provide 5% of the company's $10.5 billion in annual revenue. Still, TI has 93% of the U.S graphing calculator market bringing in $31.5 million/yr. Thats no small pocket change. I'm only saying that the marketing strategy has merit and that no imaging company that I know of has tried it; Not only for the income, but also for the long term market growth that the strategy has shown it can hold.