Originally posted by benjikan How an Ad Agency hires a photographer - Professional Photographer Benjamin Kanarek explains about Ad Agencies
An Ad Agency will have a client... Payment is 90 days from presentation of final images. Ben
Yes, my point was Pentax goes to Ad Agency. Agency is thankful Pentax hired them. Agency says they will do all this meeting stuff, choose photographer, more meetings, fees, more fees, highest possible fees, struggling photographers still get no work, more meetings, then more meetings.
Pentax says "Enough meetings. We are camera company. We hire you. We sponsor photographer Ben Kanarek. He a real mensch. We want you hire him no matter what since we are ones who pay you. After that, you can have more meetings."
Ad Agency says, "Yes sir, whatever you say."
Thats how an Ad Agency doing ads for a camera company can hire a photographer.