Originally posted by Quicksand These are two separate (but related) issues.
If you enjoy the Pentax DSLR you bought at Target, you might want to go down to, say, Kaufmann's Cameras and see what other lenses and accessories they have. Or Calumet, or Wolf. Or look on the Target website.
Thus, we have BOTH a big-box retail push AND stricter price management.
That does nothing for Target, they're not likely to actually stock $2k lenses they're way outside their demographic. Again, this looks like a smokescreen by Pentax. It would be nice to have more entry level Pentax users, granted. Target may achieve that to some degree. However, they are not going to be competing for sales of $1.5-2k lenses. Price stability on the dSLR was achieved recently on the K-5 by LOWERING the MSRP, NOT increasing it. Again, this doesn't look to benefit Target in their pursuit of sales of entry level dSLRs so why would Target, or the unnamed wink wink Big Box retailer that they have been in negotiations for over a year with (BS), have any interest in the high end lenses and their prices. Even if they did, why not control the stability of their pricing in the same manner that the K-5 price was just stabilized - by lowering the MSRP to a reasonable level?