Pentax some 13 years ago in just 5 days announced...
Pentax 6mp Digital SLR hands-on: Digital Photography Review
On February 11th 2001 Pentax said:
"PMA 2001: Today we got an exclusive hands-on with Pentax's new 6 megapixel digital SLR. At this stage they have an early working prototype which will power up and operate, the onboard software is still a bit rough but the body, controls and operation are already pretty much there. The camera is much smaller and thinner than any other digital SLR, ergonimically it's well designed and everything is where it should be. Pentax haven't named the camera yet.
DENVER, Colorado (February 10, 2001) . . . PENTAX Corporation will preview a new digital autofocus SLR camera (which has not yet been named) at the PMA (Photo Marketing Association) Show held in Orlando, February 11-14, 2001. The addition of this advanced digital SLR camera complements one of the most extensive photographic lines of any manufacturer in the industry including 35mm, APS, medium format and digital for various levels of photographers.
Created along the same developmental concept lines as the new PENTAX MZ-S professional 35mm autofocus SLR camera, this high-end digital SLR will feature a 35mm-film-sized, six megapixel CCD image sensor as well as a DSP and other digital processing components. This package was jointly developed with Philips Electronics in order to realize high-grade image quality, top-level performance and compact dimensions simultaneously. Offering compatibility with the existing PENTAX KAF2 lens mount, it will also accept PENTAX 645-system and 67-system interchangeable lenses (when used with an adapter). This high-performance digital autofocus SLR camera will be ideal for advanced amateurs and professionals who demand top quality images and SLR maneuverability.
The camera will be compatible with four new accessories introduced for the new MZ-S 35mm SLR camera including: 1.) BG-10 Battery Grip, 2.) CS-105 & CS-130 Cable Switches, 3.) TS-110 Release Timer Switch, and the 4.) AF360FGZ Dedicated Flash Unit. The final product specifications, pricing and marketing dates will be announced at a later time."
End of Pentax full frame product announcement quote
So, in 13 years Pentax now has no working camera to show off ???
I bought into Pentax in 2002, a year after their "full frame is coming soon."
I stopped buying brand new Pentax in 2008 after deciding to buy full frame elsewhere.
Good to see the Pentax full frame illusion is alive & well !
I'll add:
The first non existent Pentax full frame was not announced at a bi-annual Photokina.
I'm excited, my old Pentax K Mount glass has just increased in value.
Glad I held onto the lenses while shopping elsewhere for full frame.
Originally posted by falconeye You quote me wrong. I meant "we just learned no FF in 2013" as the clear information we can deduce from the interview discussed in this thread. For the reason you did just cite: "technologies are being presented". This normally means that Pentax is in the process of engineering making several proposals to management.
As I said, they now eventually listen as in "they know they must do it". But a product development project with a clear specification is still NOT started yet. Which means it cannot deliver in 2013. Period.
Yes, and as I said ...
My best guess would be a launch target for Photokina 2014. That would be the most natural target, CP+ 2014 being too early. But FF dSLRs was the hot topic of Photokina 2012. 2014 will be about something else.
So, IMHO the single best bet by Pentax is to release a K-mount mirrorless FF camera with a modular LX-style EVF (several modules, one being a fast high-rez, high contrast oled with high eye point), fast AF developed by 3rd party because Pentax/Ricoh doesn't know how to do it and a recessable (into the mirror box) kit zoom making it an overall small package. If they do that, they can be back by Photokina 2014. But when I see the persons from the interview, I must say they lack the spirit...