Pentax does it again

cupic · 11-04-2008, 12:37 AM

At the end of the Race that stop Australia The Melbourne Cup it finished in a dead heat.

Problems? None whatsoever.Why?

Because Pentax System has no problem in awards the cup winner by photo finish

As seen on Network channel 7 sports

Pentax

Make No Mistake

cheers

Peacekeeper · 11-04-2008, 02:24 AM

I saw that too.

Go Pentax!!!!!!!!!!!

raider · 11-04-2008, 02:32 AM

I didn't see that. Show me please.

ftpaddict · 11-04-2008, 03:58 AM

What are you talking about?

Arjay Bee · 11-04-2008, 04:10 AM

The Melbourne Cup horse race - biggest horse race in Australia - was run this afternoon - first Tuesday in November. The first and second place getters were "a lip" apart and the sponsor of the photo image demonstrating the closeness of the finish was Pentax. A big Pentax logo in the corner of the screen and the catch phrase as quoted by Cupic above "Make No Mistake".
See here for details:
http://www.melbournetrackreport.com/pages/melbourne_cup_betting_history_statistics.html

This advertising was brilliant for this market as of the 25 million or so Australlians and 6million NZers 22 million people would have watched the race and seen that logo.

pop4 · 11-04-2008, 04:51 AM

I can't seem to find the photo image...

But it looks like's Bart Cummings has done it again too. As said in the SMH, "Not bad for an 80-year-old."

Falcons · 11-04-2008, 04:55 AM

I saw it to - the the two horses separated by a nose hair and that great Caption "Pentax -Make No Mistake" it was awesome.

In Perth we were also getting a Pentax ad every break in conjunction with Dick Smith Stores - they heavily promoted the K200D. It wasn't just a plain retail ad either it was a quality production, a fair bit of money and thought had gone into the ad.

For those that don't know about it the Melbourne Cup Horse race basically stops the nation and is also very popular in New Zealand as well - so it would be safe to say that a significant amount of the Australian population were exposed to the Pentax brand today.

vinzer · 11-04-2008, 05:40 AM

Well, I hope someone would put that video up on YouTube or something. I'd definitely be interested to see that.

lithos · 11-04-2008, 05:46 AM

The Race that Stops a Nation...

cpopham · 11-04-2008, 01:15 PM

Originally posted by lithos

The Race that Stops a Nation...

And actually, it stops ours too. That's mostly because we're all slacking off watching because of our office sweepstakes.

I saw the Pentax logo too, and was surprised, and pleased. Good old 'trap in focus' mode, eh?

roentarre · 11-04-2008, 01:53 PM

The weather changes from incredibly cold and rainy to bright sunny day in a few hours. I let go this year's event. These organisers like to chase down the images captured by the spectactors with cameras...

Adrian Owerko · 11-04-2008, 02:31 PM

Great to see CRK promoting PENTAX at the Melbourne CUP. If those who watched the Indy car race on the Gold Coast, there was yellow NIKON every were on the track! But I think The Melbourne CUP is a better event to advertise in, bigger demo! Male & Female young and old.. The Indy more a young male demo (Nikon jewerly). I wish they were advertising the K20D with the DA* 16-50MM. Or at least the K200D with PENTAX glass not Sigma!

http://au.youtube.com/watch?v=JoVhnxL583A

the cup on u tube.. photo finish at end of clip "Make No Mistake"

jgredline · 11-04-2008, 02:55 PM

Forget the pentax logo, what a great race!!!!

jgredline · 11-04-2008, 03:01 PM

Here are some of mine. K20D with Sigma 500 F/4.5 at about 100 yards away.

These are about 200 yards away.

**xs400** · 11-04-2008, 04:21 PM

Here's the photo finish as seen on youtube Complete with Pentax logo!

11-04-2008, 12:37 AM	#1
cupic Veteran Member Join Date: Apr 2008 Location: Australia-NSW Photos: Gallery Posts: 4,824	Pentax does it again At the end of the Race that stop Australia The Melbourne Cup it finished in a dead heat. Problems? None whatsoever.Why? Because Pentax System has no problem in awards the cup winner by photo finish As seen on Network channel 7 sports Pentax Make No Mistake cheers

11-04-2008, 02:24 AM	#2
Peacekeeper Senior Member Join Date: Jul 2007 Location: Back at work :( Photos: Gallery Posts: 168	Hahaha I saw that too. Go Pentax!!!!!!!!!!!

11-04-2008, 02:31 PM	#12
Adrian Owerko Veteran Member Join Date: Feb 2008 Location: South Australia Posts: 435	Great to see CRK promoting PENTAX at the Melbourne CUP. If those who watched the Indy car race on the Gold Coast, there was yellow NIKON every were on the track! But I think The Melbourne CUP is a better event to advertise in, bigger demo! Male & Female young and old.. The Indy more a young male demo (Nikon jewerly). I wish they were advertising the K20D with the DA* 16-50MM. Or at least the K200D with PENTAX glass not Sigma! http://au.youtube.com/watch?v=JoVhnxL583A the cup on u tube.. photo finish at end of clip "Make No Mistake" Last edited by Adrian Owerko; 11-04-2008 at 02:37 PM.

11-04-2008, 04:21 PM	#15
xs400 Site Supporter Join Date: Mar 2007 Location: San Francisco Bay Area Photos: Gallery Posts: 2,929	Here's the photo finish as seen on youtube Complete with Pentax logo! Last edited by xs400; 08-03-2009 at 04:24 PM.

11-04-2008, 02:32 AM	#3
raider Veteran Member Join Date: Jul 2007 Location: Perth, Australia Photos: Gallery Posts: 1,989	I didn't see that. Show me please.

11-04-2008, 03:58 AM	#4
ftpaddict Veteran Member Join Date: Jan 2008 Location: Yurp Photos: Gallery Posts: 4,666	What are you talking about?

11-04-2008, 04:10 AM	#5
Arjay Bee Pentaxian Join Date: Sep 2006 Location: Horn Island, Torres Straits, Q Photos: Gallery Posts: 4,715	The Melbourne Cup horse race - biggest horse race in Australia - was run this afternoon - first Tuesday in November. The first and second place getters were "a lip" apart and the sponsor of the photo image demonstrating the closeness of the finish was Pentax. A big Pentax logo in the corner of the screen and the catch phrase as quoted by Cupic above "Make No Mistake". See here for details: http://www.melbournetrackreport.com/pages/melbourne_cup_betting_history_statistics.html This advertising was brilliant for this market as of the 25 million or so Australlians and 6million NZers 22 million people would have watched the race and seen that logo.

11-04-2008, 04:51 AM	#6
pop4 Veteran Member Join Date: Aug 2007 Location: YMML Photos: Gallery Posts: 1,879	I can't seem to find the photo image... But it looks like's Bart Cummings has done it again too. As said in the SMH, "Not bad for an 80-year-old."

11-04-2008, 04:55 AM	#7
Falcons Inactive Account Join Date: Sep 2006 Location: Perth Photos: Gallery Posts: 669	I saw it to - the the two horses separated by a nose hair and that great Caption "Pentax -Make No Mistake" it was awesome. In Perth we were also getting a Pentax ad every break in conjunction with Dick Smith Stores - they heavily promoted the K200D. It wasn't just a plain retail ad either it was a quality production, a fair bit of money and thought had gone into the ad. For those that don't know about it the Melbourne Cup Horse race basically stops the nation and is also very popular in New Zealand as well - so it would be safe to say that a significant amount of the Australian population were exposed to the Pentax brand today.

11-04-2008, 05:40 AM	#8
vinzer Veteran Member Join Date: Mar 2007 Location: Philippines Posts: 1,399	Well, I hope someone would put that video up on YouTube or something. I'd definitely be interested to see that.

11-04-2008, 05:46 AM	#9
lithos Inactive Account Join Date: Oct 2007 Location: Brisbane, QLD, AUS Posts: 3,261	The Race that Stops a Nation...

11-04-2008, 01:15 PM	#10
cpopham Veteran Member Join Date: Mar 2008 Location: Auckland Posts: 553	Originally posted by lithos The Race that Stops a Nation... And actually, it stops ours too. That's mostly because we're all slacking off watching because of our office sweepstakes. I saw the Pentax logo too, and was surprised, and pleased. Good old 'trap in focus' mode, eh?

11-04-2008, 01:53 PM	#11
roentarre Veteran Member Join Date: Oct 2006 Location: Melbourne, Australia Posts: 11,783	The weather changes from incredibly cold and rainy to bright sunny day in a few hours. I let go this year's event. These organisers like to chase down the images captured by the spectactors with cameras...

11-04-2008, 02:55 PM	#13
jgredline Veteran Member Join Date: Oct 2007 Location: LosAngeles, Ca. Photos: Albums Posts: 10,628	Forget the pentax logo, what a great race!!!!

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11-04-2008, 03:01 PM	#14
jgredline Veteran Member Join Date: Oct 2007 Location: LosAngeles, Ca. Photos: Albums Posts: 10,628	Here are some of mine. K20D with Sigma 500 F/4.5 at about 100 yards away. These are about 200 yards away.