Originally posted by Fl_Gulfer I filled out and sent my warrenty registration card in to Pentax when I bought the camera, arn't you suppose to do that?
I think almost nobody does this anymore nowadays. If one needs service, send in copy of invoice. But vendors still want to collect the customer data.
So, in Germany at least, Pentax runs an online registration service. It is meant for warranty registration but actually, it is a voucher service. With every new item purchased and registered, you receive a voucher worth up to €50 for the next purchase at the same dealer. It works, everybody registers!