To remain a system camera enterprise, Ricoh Imaging Corporate Pentax Planning must not be limited to still imaging DSLR quality cameras preservation; it must adjust to post modern society visual occupancy space image communication. This means establishing a presence for new K-Mount cameras located among the motion media standards camera marketplace. Advanced motion imaging Audio-Video cameras are ever present among growing A-V Imaging digital media presentation visual spaces. Still image photography existed for paper based visual communications reproduction, and print media outlets, publications, and their dedicated readers. This media presence is shrinking among all visual imaging marketspaces once employing and distributing past visual communications printed paper media (books, magazines, pamphlets, subject briefs, photographs, photo prints, etc.). Many paper based daily, weekly, and monthly feature publications have disappeared completely before, and especially since, the COVID restrictions years.
Notably gone from magazine shelves are photography magazines. Who will be future systems camera users? For Pentax to survive as a systems camera enterprise, Ricoh Imaging must come out with a new mirrorless PK Mount body, with the same lens mount flange distance as the DSLR, without a mirror or Pentaprism viewfinder, made primarily for literal A-V video-centric visual communications motion image capture origination creation. Motion imaging for education, government, filmmaker, individuals, organizations, and business uses have shifted away from the past assumed value of a reproduced picture being worth 1000 words, once presented in a publication in hand.
Creative and targeted communication media, representing subjects, sales, and information intended purposes are Cultural Visual Space Occupants made so today by A-V cameras and video footage computer software editing work; occupying visual space with various disseminated media outlets now most common to our society. A Ruggedized A-V Pentax mirrorless "A-V Advantage Camera", which uses all K mount generations lenses can permit its accommodation for imaging visual spaces creation occupancy, through existing lenses use -- including features for A-V motion media follow focus by Camera system manually manipulated extensions.
Planning an A-V Advantage camera body which includes user selected lens aperture values to image recording transfer for encoded video exposure by film era forward lenses for a planned A-V Advantage camera place in the workflow of imaging creation and its editing, and dissemination visual space occupancy should be in Ricoh-Pentax Imaging creative plans. Signal a heads up awareness of Systems Cameras futures now so the once innovative Pentax quality brand does not disappear with the Visual Space future already die cast almost totally in electronic media.
Why not include as an APS-C platform basis, aperture data transfer means, and focusing augmentations for using all K-mount lenses for achieving video creations, carrying forward ability to enter focal lengths and lens compensation adjustments by dedicated camera menu selections, and beep signals notification of focus and exposure achieved, along with selectable viewfinder lights manual focus plane projected indications, AF focus indications, non AE exposure balanced lighting luminance and chrominance achievements, and AE alike controls and notifications for the AV Advantage Camera operator's achieved visual composition and DOF motion media shot and shot sequences based media creation intentions? Electronic Viewfinder visualization options, with a moveable back screen as well, and all K series lenses Open and Closed down exposure set Aperture achieved scene metered exposure MF and AF (with A-V creation intent) allows for media scenic shot visual film language creative compositions previsualization. As such, with AE camera operator selected previsualized scene exposure and focus areas highlighted, for A series forward optics K Mount lenses Advantages in camera. A body for audio-video capture keying and entering full audio-video codedec synchronization frame by frame abilities, and using all K mount lenses, is a marketplace nitch which only Pentax could create. Camera sales have not only shrunk because of mobile cell phone imaging, but because of an after 2000s Societal communications information shift to the media dissemination visual space occupancy methods and means from which there is NO RETURN. Get on the A-V visual communications roadway, or be without communication pathway Visual Space dissemination relevance, then RIP, Pentax.
The "RICOH-PENTAX AV Camera Advantage series", with K6 video resolution (and backward to 1080P, 60 fps) as its priority Pentax corporate division product development move into the post modern post COVID marketspace has bushido wisdom competitive elements. "AV Advantage Cameras" as a Business Plan advancement for teleological camera systems planning means Pentax gaining Visual Space imaging relevance. Need silent running zoom optics, need manual as well as automatic follow focus?: factor these built in and system add on accessory tools into the Pentax AV Advantage series Cameras R & D. Ruggedize the A-V Advantage camera development for environmental field use. Make it not as delicate as the smaller than DSLR mirrorless camera system bodies on the market, Carry forward the moisture sealing Pentax DSLR legacy, titanium chassis skeleton to an A-V Advantage Pentax system body. Using lenses all the way back to the straight K mount (and forward, so with K lenses mechanical aperture transfer values relay, as well as electronic aperture values relay. Adapt the last K3-iii developed follow focus system on the New Rugged Pentax A-V Advantage mirrorless body.
Lens adaptation to Sony cameras and the A-V visual space occupancy challenge. Having to buy a now available 3rd party manufacturer converter for our lenses, that will not actually carry PK mount in lens focus screw drive or silent drive motor motion imaging to video follow focus with the Sony E series cameras can be overcome by an Ruggedized A-V Advantage PK camera. Include priority videography modes, plus modern video standards for FPS encryption-editing A-V sync purposes motion image embedded post shooting editing codes. This is the future of all camera systems for professional camera makers. Why won't the 400+ dollar PK to Sony E mount adaptor achieve this without a new PK mirrorless body? Because the lens to mirrorless body capture convertor product anticipations suggest no follow focus for media sync and encryptions for A-V editing capability for creating videos. Functional issues regarding such K Mount MF, AF, and Aperture values AE evolutions, as might include MF lenses to body system focusing, lighting, and audio recording adaptation add-ons, offer only a continuation of PK lens uses for stabilizing a still photography platform function (as the PK lens image to focal plane circle becomes adapted for the Sony E series bodies).
Here is an R&D Richo-Pentax Imaging real existential business challenge as to joining a visual space imaging market: based on its past and evolving lens resource product base (new and used). So where picture scene based imaging is motion media viewer disseminated in fact; the high cost of other optical brands lenses when going to mirrorless systems for still and motion image capture intentions creative uses, can be countered by a Corporate Planning Vision for a Pentax ruggedized A-V Advantage Priority PK Mirrorless Camera as a new audio-video camera facing the outdoor "climate change environment" with the specialized Pentax K Mount mirrorless body. Such a Camera line Vision would entice many past bonded PK mount users (and entice skilled present video production semiprofessionals, enthusiasts, most students now cruising the Computer, Internet, and its "channels" as social and genre platform Communications Space. Some start-up visual space occupying businesses, educational enterprises, industry, individual, organizational, and government AV creators have already adapted available Pentax lenses for camera based manual follow focus video production.
What might foil this marketplace possibility is this Pentax Users site discovering the SONY E Mount "Cinema " mirrorless body series, and proving what the 3rd party K to E mount third or fourth generation adaptor may achieve with the SONY Cinema E Series A-V body, as is ot yet reviewed as to its advantages as a coupling system of possible motion media creation by this Forum Reviewers.
